SYS-CON MEDIA Authors: Louis Evans, Elizabeth White, Ed Featherston, Kevin Benedict, Adrian Bridgwater

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23rd Annual Komen Detroit Race for the Cure® set for June 7 at Chene Park, Detroit

SAME MISSION. SAME RACE. NEW PLACE. Registration Open Now!

DETROIT, Jan. 9, 2014 /PRNewswire-USNewswire/ -- Registration is now open for the largest breast cancer event in Michigan – the 23rd Annual Susan G. Komen Detroit Race for the Cure®, locally presented by the Barbara Ann Karmanos Cancer Institute. With the same mission of ending breast cancer, and a 5K with a 23-year tradition, we announce our date of Saturday, June 7 at an exciting new location:  Detroit's Chene Park.

(Logo: http://photos.prnewswire.com/prnh/20140109/DC43326)

"We have a strong history and an exciting future. We're delighted about progress in Detroit, including construction of the M-1 Rail which precludes an event of this size at Comerica Park," said Maureen Keenan Meldrum, Race chair. "We're grateful for years of support at Comerica Park, and appreciative that Detroit's Special Events team and the Detroit Police Department helped us choose our new venue. Our mission is the same – ending breast cancer. With our community's support, we'll carry on our Komen Detroit tradition at an exciting new venue and look forward to seeing 40,000 of our closest friends on June 7."

Since inception in 1992, the Komen Detroit Race has raised and invested more than $25 million to support needs-based breast health programs in our community and fund breast cancer research in Michigan and around the world.    

Fees are the same as last year. Early bird registration saves $5 to $10 off most registrations now through Feb. 7. Registration fees increase Feb. 8, so now is the time to act.

Team Registration - ONLINE

  • Youths age 6 – 17 and Seniors age 65 and older:  $15 now through May 20.
  • Adults age 18 – 64:  $25 through Feb. 7. $30 Feb. 8May 20.
  • Online team registration, including Sleep In for the Cure closes May 20.

Individual Registration - ONLINE  

  • Youths age 6 – 17 and Seniors age 65 and older: 
    • $15 now through Feb. 7
    • $17 Feb. 8June 5,
  • Adults age 18 – 64:  
    • $25 now through Feb. 7
    • $35 Feb. 8June 5.
  • Sleep In for the Cure registration closes May 20.
  • All other individual online registration continues through June 5.

Individual Registration – Race Day

  • Adults age 18 – 64:  $50
  • Youths age 6 – 17 and Seniors age 65 and older:  $25

Manual (paper form) registration fees are slightly higher. A variety of one-stop locations will be open in March and the registration form will be available for download soon in English, Spanish and Arabic.

All registrations include a Race packet with 2014 t-shirt and numbered bib which must be worn at the event. Survivors receive an additional pink shirt and a commemorative lapel pin (pins will be available for sale to others). Children ages 5 and under are free but must be officially registered by a parent or guardian to participate.

For those who are unable to attend the Race, or just prefer to sleep in on June 7, Sleep In For The Cure® is just the ticket! Sleepers get a "Do Not Disturb" hang tag and a special "sn00ze" Race bib with the Race t-shirt. Sleepers can register as a Team or Individual. For more information on registration visit, http://www.karmanoscancer.org/KomenDetroit/registration.aspx

SOMETHING FOR EVERYONE

Known as one of the best days in the city of Detroit, the June 7, 2014 Komen Detroit Race for the Cure® has something for everyone. Ten thousand pink ribbons will decorate the Jefferson Ave. route where 20-plus bands and entertainment groups will perform; sponsors and other booths around Chene Park will have giveaways and offer exciting activities.

WHAT: 23rd Annual Susan G. Komen Detroit Race for the Cure®
5K Competitive Run and Noncompetitive Walk
Locally presented by the Barbara Ann Karmanos Cancer Institute
Michigan's largest breast cancer event
Beloved traditions and cool, new stuff! 

WHEN: Saturday, June 7, 7:00 a.m. to 11:30 a.m.
7 a.m.: Street closures begin; onsite registration starts; all booths open
8 a.m.: Opening Ceremony honoring survivors and lost loved ones
9 a.m.: 5K Run followed by 5K Walk
10:30 – 11:30 a.m.: Closing Ceremony with runner and team awards

WHERE: Chene Park, 2600 Atwater St., on Detroit's Riverfront

WHY: To save lives and end breast cancer forever.

WHAT YOU'LL SEE

Children's Activities Area
10,000 pink ribbons and WSU ArtsCorps Detroit figures
20-plus bands/entertainment groups
Pink carpet-runway for Survivors
Warriors in Pink Drummers, powered by Ford
Ford Warriors in Pink interactive experience
Memorial Site – communal art
Surprises from Route Neighbors far and wide

Survivor Café
Survivor Trolley
Numerous sponsor giveaways
Shop for the Cure®  
Warriors in Pink apparel
New Balance Lace up for the Cure® gear
Closing Ceremony with runner and team awards
Local media personalities

Many metro Detroit businesses will be offering incentives to Race registrants wearing a 2014 Race t-shirt. Visit the Komen Detroit website in the coming weeks for more information.  

THE IMPACT OF RACE PARTICIPATION

For more than three decades, Susan G. Komen has been seeking cures and helping low-income, uninsured and under-served people access life-saving breast cancer screening, education and treatment support. Komen's mission has never changed. In metro Detroit, since 1992, the Komen Detroit Race has raised and invested over $25 million to help end breast cancer. Each year, the Race awards 75 percent of the net proceeds to breast cancer screening, treatment support and education programs for medically underserved people in Wayne, Oakland and Macomb counties. The remaining 25 percent funds breast cancer research grants awarded through Susan G. Komen.

Thanks to a generous crowd of 30,000, including 1,200 volunteers, 500 teams and 100 sponsors and underwriters, the 2013 Komen Detroit Race for the Cure® awarded more than $1 million to local needs-based community programs and contributed $291,700 to Komen's Award and Research Grant Program, benefitting scientists around the world and here at home.

The Karmanos Cancer Institute has served as the local presenting sponsor of the Komen Detroit Race for the Cure® since its inception in 1992.  

To register for the June 7, 2014 Race and to learn more about sponsorship opportunities go to Komen Detroit Race for the Cure or http://www.karmanoscancer.org/KomenDetroit/race.aspx

About Susan G. Komen
Susan G. Komen is the world's largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $800 million in research and provided more than $1.6 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy's life. Judith A. Salerno, M.D., M.S., is the organization's president and chief executive officer. Visit komen.org or call 1-877 GO KOMEN. Connect with us on Facebook at facebook.com/susangkomen and Twitter @SusanGKomen.

Komen Detroit Race for the Cure is a top-tier event in Komen's international series of 5Ks in which 1.6 million will participate this year. Locally presented by Karmanos Cancer Institute since Detroit's first Race in 1992, Komen Detroit has raised and invested more than $25 million. Operating as a year-round community resource, Komen Detroit provides needs-based community grants, breast cancer education, patient and family navigation, public policy/advocacy and volunteer opportunities. To connect, visit the website at www.karmanoscancer.org/KomenDetroit, like us on Facebook facebook.com/komendetroit, follow us on Twitter twitter.com/komendetroit, email [email protected] or call 248.304.2080.

About The Barbara Ann Karmanos Cancer Institute

Located in midtown Detroit, the Barbara Ann Karmanos Cancer Institute is a 501(c)3 nonprofit organization and one of 41 National Cancer Institute-designated comprehensive cancer centers in the United States. Its treatment facility is the Barbara Ann Karmanos Cancer Center. Caring for more than 6,000 new patients annually on a budget of $260 million, conducting more than 700 cancer-specific scientific investigation programs and clinical trials, Karmanos is among the nation's best cancer centers. Through the commitment of more than 1,000 staff, including nearly 300 physicians and researchers on faculty at the Wayne State University School of Medicine, and supported by thousands of volunteer and financial donors, Karmanos strives to prevent, detect and eradicate all forms of cancer. Its long-term partnership with the WSU School of Medicine enhances the collaboration of critical research and academics related to cancer care. Gerold Bepler, M.D., Ph.D., is the Institute's president and chief executive officer. For more information call 1-800-KARMANOS (1-800-527-6266) or go to www.karmanos.org


SOURCE Karmanos Cancer Institute

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