|By Business Wire||
|January 9, 2014 10:15 AM EST||
NEC Corporation of America (NEC), a leading provider and integrator of advanced IT and communications solutions, today announced that it will be demonstrating its integrated retail solution during the National Retail Federation conference, being held Jan. 12-15, 2014, at Jacob K. Javits Convention Center in New York.
NEC will be introducing the Stanchion™ POS system, a retail solution that integrates hardware, software and services to enable store managers and staff greater access to data, better communications and increased productivity within their store environment. The solution helps retail employees collect real-time data and make ordering, forecasting and operational decisions more quickly from the store floor. This type of approach can help retailers deliver a better customer service to today’s increasingly tech-savvy, educated consumers. Visit NEC in Booth #351 during the NRF14 EXPO Jan. 13-14.
“In today’s environment, retailers constantly must adopt new hardware and software technology to tailor applications and customized marketing programs that meet the demands of highly sophisticated consumers,” said Jerry Sheldon, vice president of IHL Group. “POS manufacturers need to take note of these changes and stay ahead of these trends by creating easy-to-implement POS and software solutions for the ever-changing retail environment. Many retailers are embracing the concept of implementing a full Life-cycle Management (LCM)-based solution that brings together software, hardware and services into one solution, which has the potential to lower the overall total cost of ownership (TCO).”
“Microsoft believes that the customer is at the heart of every effective retail strategy,” said Tracy Issel, general manager Worldwide Retail, Consumer Goods and Hospitality at Microsoft. “Our Windows Embedded software enables retailers to take customer service to the next level by enabling a more personal, seamless and differentiated shopping experience. NEC optimizes the competitive edge of our software to enhance its POS solutions.”
In addition to demonstrating the Stanchion retail solution, NEC will have a special demonstration of a POS solution using NEC’s propriety object recognition technology, which includes a camera to capture and recognize a product image. This technology will reduce the need for barcode scanning on produce and potentially improve the efficiencies of a cashier’s operations.
Incorporating Biometrics Technology into Retail Solutions
NEC will also preview a visualization of customer activity in front of product displays. This solution incorporates NEC facial recognition technology and the Microsoft Kinect camera. From a retailer’s perspective, benefits include identifying shopper demographics and identifying VIP customers. The solution will be demonstrated in Microsoft’s Booth # 2703.
To learn more about NEC’s retail and facial recognition solutions, go to www.necam.com/retail and www.necam.com/biometrics. For more information about today’s retail industry trends and the latest product developments from NEC, visit the retail site.
© 2014 NEC Corporation of America. Stanchion and the Stanchion logo are trademarks of NEC Corporation of America. NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned are the trademarks of their respective owners.