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SYS-CON MEDIA Authors: Bart Copeland, Andreas Grabner, Liz McMillan, Dana Gardner, Elizabeth White

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Business Intelligence Dreams Become Reality with Video Surveillance in Axis Communications’ Booth at NRF’s BIG Show

Axis Communications, the market leader in network video, today announced it will demo the retail store of the future by bringing together retail security and business intelligence (BI) at booth #2431 at National Retail Federation’s (NRF) 103rd Annual Convention & EXPO, better known as Retail's BIG Show, on Jan. 12-15th.

Retailers can do more with less by leveraging their video surveillance systems for more than just traditional security. A growing industry trend, and important focus for next week’s show, is the value of using cross-functional video for marketing, operations and merchandising. In fact, retailers cited a 63 percent increase in sales as a result of BI from video surveillance, according to an IT research survey soon to be released by Axis.

“We’ve seen this trend build momentum over the past few years, but we’re finally reaching a point where these technologies are not only implemented in stores, but are producing results,” said Jackie Andersen, retail business development manager, Axis Communications, Inc. “As more departments become involved, like marketing, merchandising and operations, the cross-functional use of video is turning security systems into a valuable business tool. IP video can be an investment that pays for itself.”

Come shop at the store of the future

To demonstrate the potential of business intelligence from video surveillance, Axis will launch a new booth design at Retail’s BIG Show featuring the following leading technology vendors:

  • Agilence, Inc. offers exception reporting software with video management and business intelligence capabilities, allowing retail managers to bridge the gap between the time of transaction and the relevant video/data streams.
  • NEC features facial detection for demographic business intelligence and analytics. Using the capabilities of Axis network cameras, the NEC facial-detection software provides purchasing suggestions and shopper analytics based on demographic data including age and gender.
  • Prism Skylabs offers cloud-powered analytics that enable retailers to optimize merchandising, improve store execution and remotely audit any display, brand or promotion in real time.
  • SimplyRFID provides an application that integrates video surveillance with Bluetooth beacons to unlock the full potential of mobile point of sale (mPOS) systems.

“The new booth design allows attendees to walk through a mock retail store and visually see as well as experience the integrated technologies that create business intelligence,” said Hedgie Bartol, retail business development manager, Axis Communications, Inc. “By bringing together leading technology vendors in the booth, we can showcase the total solution and help retailers understand how to implement and utilize the technology to meet specific needs and do more within their stores.”

About Axis Communications

Axis offers intelligent security solutions that enable a smarter, safer world. As the global market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform - delivering high value to its customers and carried through a global partner network. Axis has long-term relationships with partners and provides them with knowledge and ground-breaking network products in existing and new markets.

Axis has more than 1,600 dedicated employees in more than 40 countries around the world, supported by a network of over 60,000 partners across 179 countries. Founded in 1984, Axis is a Sweden-based company listed on NASDAQ OMX Stockholm under the ticker AXIS. For more information about Axis, please visit our website www.axis.com.

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