|By PR Newswire||
|January 9, 2014 12:45 PM EST||
LONDON, Jan. 9, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:
This report provides a concise overview of the Confectionery market in Brazil. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading companies within the market, allowing you to plan effectively for the future.
Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the Brazilian Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
What is the current market landscape and what is changing?
Chocolate accounts for half of the total Confectionery sales in Brazil. With increased economic prosperity of the country's large middle class population, there has been significant change in consumer behavior. Demand for higher quality and expensive Chocolate and increased consumption of Gum products has also added to Chocolate and Gum's rapid sales growth.
What are the key drivers behind recent market changes?
Personal space and time, and Fun & Enjoyment are key trends in the Brazilian Confectionery market. The pace of modern life and all the demands it brings means that many people are seeking to create their own "bubble" of space and time where they are in control, are able to relax and unwind, and are free from the constant flow of things to do.
What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Brazilian Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.
Key Features and Benefits
Analysis of consumer behaviour, economic conditions, and demography reveals emerging opportunities in the Confectionery sector.
Key growth categories are highlighted by analyzing the market dynamics of major Confectionery categories.
Market shares are provided for the leading brands and private labels across Confectionery categories.
An overview of packaging trends in the Brazilian Confectionery sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
Key Market Issues
The presence of a large young population has boosted demand for new product lines of Confectionery items in Brazil. Manufacturers, cashing in on the increased demand, have introduced a variety of Gum and Sugar products with new flavours and tastes.
Major confectioners in Brazil have boosted their marketing spending in preparation for the FIFA World Cup 2014 and Confederations Cup Football Tournament, which took place in 2013. It is likely to result in heightened competition in the overall Confectionery market for additional market shares.
The demand for Chocolate will grow at a higher rate between 2012 and 2017 in local currency terms, with annual growth rate of more than 2%, helped by seasonal sales and important sales days such as Valentine's Day and White Day.
Easter, Dia dos Namorados (Lovers' Day), and Christmas are important days for chocolate sales in Brazil; Easter alone is estimated to account for 30% of all chocolate sales in the country.
Shelf-space visibility has gained importance as brands compete with each other to secure shelf space at strategic locations in retail outlets.
Women consume more Confectionery products by volume than men. Wealthy Female Confectionery consumers account for half the total consumption in the category. The male market is skewed towards Kids & Babies, while Older Young Adult Females consume Chocolate and Chewing Gums more than the Tweens and Teens.
Confectionery products with a higher 'good for you' appeal are more in demand among Brazilian consumers. This includes sugar free gum, all natural products made with natural juices, and those with functional benefits such as teeth whitening properties.
Increased concentration of retailers in Brazil has led to the expansion of discount retailing and increased promotion of private labels. However, private label's low value share, at less than 2% in the overall Confectionary market, can be attributed to strong brand building, and continuous flow of new products by the major companies.
The majority of Confectionery products are packaged in materials such as plastic bags, aluminum foil, paper, and plastic laminated films, while the outers are mostly Paper & Board and carton boxes. Candies and Gums are individually packed and put in plastic bags or containers.
- Stable economic growth, low inflation rates, large share of young population, and easy consumer credit availability driving growth in Brazil's retail sector
- High urbanization rate and growth of middle income population favor growth in organized retail in Brazil
- Convenience stores, followed by Hypermarkets and Supermarkets account for majority of Confectionery sales in Brazil
- Increased wealth and prosperity of Brazil's middle class population driving growth in new
- food and beverage categories and Foodservices sector
- Women consume Confectionery items more than male; male market is more diversified
- Personal space and time influences Brazilians the most in Confectionery consumption
- Confectionery market in Brazil offers less opportunity for headroom expansion
- Chocolate and Gum to gain market share at the expense of Sugar Confectionery
- Price Inflation likely to result in higher revenue sales growth in Brazilian Confectionery market during 2012-2017
Brands and Private Labels
- Low Private label penetration in Brazil's Confectionery sector due to high market concentration among major brands
- Private labels unlikely to challenge major Confectionery brands because of their low penetration level
- Rising Confectionery consumption is creating demand for Flexible Packaging Films, Bag/Sachet, Wrapper, and Foils
- Smaller sized packaging gaining popularity for on-the-go consumption and keeping check on calories intake
Future Outlook- four key trends in Brazil's Confectionery sector
- New Product launches driving growth in Confectionery market in Brazil
- Global events prompts higher marketing spend by major Confectionery companies
- Celebration sales of Chocolate
- Confectionery packaging patents more in use
Data Appendix and Summary Methodology
Mondelez, Nestle , Arcor, Garoto, Pão de Açúcar, Carrefour, Walmart ,Cencosud.
Read the full report:
Market Focus: Trends and Developments in the Confectionery Sector in Brazil
How does one bridge the gap between traditional enterprise storage infrastructures and the private, hybrid, and public cloud? In his session at 15th Cloud Expo, Dan Pollack, Chief Architect of Storage Operations at AOL Inc., examed the workload differences and required changes to reuse existing knowledge and components when building and using a cloud infrastructure. He also looked into the operational considerations, tool requirements, and behavioral changes required for private cloud storage s...
May. 24, 2015 02:00 PM EDT Reads: 2,327
Software is eating the world. Companies that were not previously in the technology space now find themselves competing with Google and Amazon on speed of innovation. As the innovation cycle accelerates, companies must embrace rapid and constant change to both applications and their infrastructure, and find a way to deliver speed and agility of development without sacrificing reliability or efficiency of operations. In her Day 2 Keynote DevOps Summit, Victoria Livschitz, CEO of Qubell, discussed...
May. 24, 2015 02:00 PM EDT Reads: 5,395
Cloud Expo, Inc. has announced today that Andi Mann returns to DevOps Summit 2015 as Conference Chair. The 4th International DevOps Summit will take place on June 9-11, 2015, at the Javits Center in New York City. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at ...
May. 24, 2015 02:00 PM EDT Reads: 1,390
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at DevOps Summit, Alex Gorbachev, President of Intelligent Systems Services Inc., will share foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN st...
May. 24, 2015 01:45 PM EDT Reads: 1,273
Working with Big Data is challenging, especially when decision makers depend on market insights and intelligence from your data but don't have quick access to it or find it unusable. In their session at 6th Big Data Expo, Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia; Zel Bianco, President, CEO and Co-Founder of Interactive Edge of Solgenia; and Ermanno Bonifazi, CEO & Founder at Solgenia, discussed how a revolutionary cloud-based BI along with mobile analytics is already c...
May. 24, 2015 01:00 PM EDT Reads: 5,223
Gartner predicts that the bulk of new IT spending by 2016 will be for cloud platforms and applications and that nearly half of large enterprises will have cloud deployments by the end of 2017. The benefits of the cloud may be clear for applications that can tolerate brief periods of downtime, but for critical applications like SQL Server, Oracle and SAP, companies need a strategy for HA and DR protection. While traditional SAN-based clusters are not possible in these environments, SANless cluste...
May. 24, 2015 12:45 PM EDT Reads: 1,349
Hardware will never be more valuable than on the day it hits your loading dock. Each day new servers are not deployed to production the business is losing money. While Moore's Law is typically cited to explain the exponential density growth of chips, a critical consequence of this is rapid depreciation of servers. The hardware for clustered systems (e.g., Hadoop, OpenStack) tends to be significant capital expenses. In his session at Big Data Expo, Mason Katz, CTO and co-founder of StackIQ, disc...
May. 24, 2015 12:30 PM EDT Reads: 5,022
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
May. 24, 2015 12:30 PM EDT Reads: 788
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager – Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, will review next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discuss how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Speaker Bios Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has b...
May. 24, 2015 12:15 PM EDT Reads: 885
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enter...
May. 24, 2015 12:15 PM EDT Reads: 1,672
SYS-CON Events announced today that DragonGlass, an enterprise search platform, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. After eleven years of designing and building custom applications, OpenCrowd has launched DragonGlass, a cloud-based platform that enables the development of search-based applications. These are a new breed of applications that utilize a search index as their backbone for data...
May. 24, 2015 12:00 PM EDT Reads: 1,674
With worldwide spending on cloud services and infrastructure growing by 23% in 2015 to $118B, it is clear that cloud services are here to stay. Yet, the rate of cloud adoption varies by companies and markets around the world. With thousands of outages and hijacks across the Internet every day, one reason for hesitation is the faith in quality Internet performance. In his session at 16th Cloud Expo, Michael Kane, Senior Manager at Dyn, will explore how Internet performance affects your end-user...
May. 24, 2015 12:00 PM EDT Reads: 1,312
Container frameworks, such as Docker, provide a variety of benefits, including density of deployment across infrastructure, convenience for application developers to push updates with low operational hand-holding, and a fairly well-defined deployment workflow that can be orchestrated. Container frameworks also enable a DevOps approach to application development by cleanly separating concerns between operations and development teams. But running multi-container, multi-server apps with containers ...
May. 24, 2015 12:00 PM EDT Reads: 1,730
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal S...
May. 24, 2015 11:30 AM EDT Reads: 3,746
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
May. 24, 2015 11:30 AM EDT Reads: 2,702