|By ACN Newswire||
|January 10, 2014 02:45 AM EST||
Creating Meaningful Customer Relationships with Valuable Social Media Insights
Singapore, Jan 10, 2014 - (ACN Newswire) - The worldwide explosion of social media usage has led to businesses feeling extreme pressure to be where their customers are, i.e. on social media sites. Ms Christel Quek, former Regional Social Business Lead of Samsung says that "The disruption which digital has presented to the landscape can only mean opportunity. As we translate from buying eyeballs to earning attention, brands and marketers are questioning the value of incorporating social into their existing CRM programs." Being on social networking sites, it's all about connecting with people. Consumers value social relationships and trust their connections in this non-commercialized environment. They are free to share opinions with their network which can positively or negatively affect other consumers' attitudes towards a brand. Businesses therefore need to invest time and effort into the social space to better understand what consumers are saying about them and to manage negative sentiments.
The key lies in integrating social media with customer relationship management (CRM) strategies. Companies have to become social businesses and be a part of the conversations that customers are having in the marketing funnel. In this way, traditional CRM can be enhanced, new leads from social channels tracked and sales driven from these sources. Ms Li Yi, Senior Manager for Social Business, Branding, Digital & Advertising APJ of Symantec Corporation commented that social monitoring benefits businesses as it allows them to read business values from seemingly irrelevant fragmented data. By closely keeping tabs on social media channels for information about their company, businesses can glean useful insights that add value to customer experiences.
To equip marketing professionals with winning approaches to capitalize on conversations in the social space, Pacific Conferences is organising a 2-day "Social CRM 2014" conference, to be held on 20-21 January 2014 at the Sheraton Towers in Singapore, during which case studies and insights on integrating social CRM, social media monitoring, social customer experience management, customer loyalty and more will be shared.
This conference will bring together leading industry professionals to network, solve problems and address issues related to social CRM implementation. Experts sharing include Meyrick D'Souza from Lenovo, Li Yi from Symantec Corporation, Darren Choo from StarHub and Nicholas Kontopoulos from SAP among many others.
Participants will hear case studies from the banking, beauty, consumer products, travel, transportation & telecommunications industries among others, on how they can use social media to develop lasting customer relationships.
Conference Details: Title: Social CRM Conference 2014 Date & Venue: 20-21 January 2014, Singapore Organiser: Pacific ConferencesFull programme can also be found at: http://www.conferences.com.sg/conf-crm12_agenda_acn.htm
About Pacific Conferences
Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Our conferences are developed through thorough research and a deep understanding of the critical concerns facing industry professionals. They are addressed by experts and leaders who have deep knowledge and practical experiences in their respective areas. More information may be found at www.conferences.com.sg
Source: Pacific Conferences
Charmaine Neo (Ms) Tel: +65 6592 7352 Email: [email protected]
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