SYS-CON MEDIA Authors: Srinivasan Sundara Rajan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Infinity Augmented Reality, Inc. Adds Ortal Zanzuri as New Chief Financial Officer

Infinity AR Enhances Leadership Team With Seasoned Corporate Veteran

NEW YORK, NY -- (Marketwired) -- 01/10/14 -- Infinity Augmented Reality, Inc. ("Infinity Augmented Reality" or "Infinity AR") (OTCQB: ALSO), the first augmented reality software platform to connect universally with digital eyewear, smartphones, tablets, smart TVs and connected cars, announced today that it has hired Ortal Zanzuri as its new CFO.

Ms. Zanzuri brings a wealth of knowledge and experience to Infinity AR that includes her most recent position as Corporate Controller for Pointer Telocation Ltd. (PNTR), a leading developer, manufacturer and operator of Mobile Resource Management. In addition to her role at Pointer Telocation, Ms. Zanzuri served as controller at Retalix Ltd (RTLX), a leading global provider of innovative software and services to high volume, high complexity retailers. She also served as a Senior Accountant at Ernst & Young, and honed her craft as a trainee at Deloitte Brightman Almagor. Prior to entering into the world of finance, Ms. Zanzuri served four years with the Israeli Air Force.

"I am excited and am looking forward to my new role at Infinity AR," says Zanzuri. "This industry is about to expand exponentially and I am glad I am on the ground floor of an enterprise with such extensive research and product development." Ms. Zanzuri is coming in at a time of extraordinary growth in the company replacing former CFO, Josh Yifat, who led the company's financial support for the creation and development of its leading products. His dedication to the enhancement and growth of the company is sincerely acknowledged and appreciated.

"The upcoming launch of Google Glass will open the flood gates of augmented reality technology and what can be accomplished with wearable computers," says Infinity AR's CEO Enon Landenberg. "We are staying ahead of the game with our software platform and with a great team of leaders that now includes Ortal Zanzuri. Ortal brings experience and expertise in financial planning, accounting, and the development of successful strategies that fit perfectly with our team."

Google Glass is expected to impact a vast spectrum of sectors contributing to the predicted $6 billion wearable computer industry by 2016 (IMS Research). According to ABI Research, the market for wearable computers in the sports and health sectors alone will grow to nearly 170 million devices by 2017, an annual growth rate of 41 percent.

About Augmented Reality
Augmented reality is a medium in which real sensory inputs are enhanced, or augmented, with relevant digital information from the Internet. Using specially equipped eyewear, virtual images, video, and sound are superimposed for the user over what is actually seen and heard, heightening the real-life experience with additional information that is pertinent, informative, practical and entertaining. The individual user may also be fully immersed in a virtual world, temporarily blocking out real surroundings. With augmented reality, sensory inputs are no longer limited to what is within eyeshot or earshot, but may incorporate, in real-time, all that the network has to offer.

Augmented reality requires an interface, such as digitally-enhanced eyewear, that can instantaneously overlay virtual images and video on top of what is actually experienced. Companies like Google and Lumus are in the process of developing augmented reality glasses that will change the way users see and interact with the world. Infinity AR will utilize its augmented reality applications through these glasses and through other mobile devices including smart phones. As the individual changes his or her visual perspective the sights that are overlaid change accordingly. The eyewear incorporates audio speakers that add virtual sounds to the experience, as well as microphones that capture and interpret the user's spoken commands through speech recognition technology in order to summon desired information and actions. Further information on the Company is available at its website, www.infinityar.com.

Safe Harbor Forward-Looking Statements
Some statements in this release may be "forward-looking statements" for the purposes of the Private Securities Litigation Reform Act of 1995. In some cases forward-looking statements can be identified by words such as "believe," "expect," "anticipate," "plan," "potential," "continue" or similar expressions. Such forward-looking statements include risks and uncertainties, and there are important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors, risks and uncertainties are discussed in our public filings with the Securities and Exchange Commission. Readers are urged to carefully review and consider the various disclosures made by us in our reports filed with the Securities and Exchange Commission, which attempt to advise interested parties of the risks and factors that may affect our business, financial condition, results of operation and cash flows. If one or more of these risks or uncertainties materialize, or if the underlying assumptions prove incorrect, our actual results may vary materially from those expected or projected. We undertake no obligation to update these forward looking statements.

Contact:

Infinity Augmented Reality, Inc.
Enon Landenberg
President and Chief Executive Officer
(212) 201-4070
Email Contact

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