|By PR Newswire||
|January 10, 2014 05:00 AM EST||
NEW YORK, Jan. 10, 2014 /PRNewswire/ -- Going out to the movies once was, and for many still can be, an exciting night out. However, a new Harris Poll finds that while roughly two-thirds (68%) of U.S. adults went to the movies at least once in 2013, just about the same percent (66%) say they're going to the movies less often now than a few years ago.
Americans report going to an average of five movies in 2013, but likelihood to have gone to at least one goes down as age goes up (83% Echo Boomers, 73% Gen Xers, 59% Baby Boomers, 44% Matures). When asked whether they prefer watching movies at home or in a theater, or no preference, the majority say they prefer watching at home (57% total), while only two in ten (21%) prefer watching in a theater.
When asked to choose the main factors which drive them to see a movie in a theater, Americans' top selections include featuring a favorite actor or actress (32% among total Americans, 54% among those who prefer watching movies in a theater). A companion Harris Poll released today unveils Golden Globe nominee Tom Hanks as America's favorite movie star, while fellow nominee and Oscar winner Jennifer Lawrence debuts on the list in the number three spot. Fan favorite Denzel Washington ranks second, dropping from his top spot on last year's list.
Best and worst aspects of a night at the movies
When questioned about the best and worst things about going to the movies, there are a couple of clear frontrunners for each side of things:
- When asked to select the one or two best things about going to the movies, nearly six in ten Americans selected the sound and picture quality of a movie on the big screen (58%), while nearly half (45%) cited the experience being a short escape from everyday life.
- Of course, if one counts high prices or rude people among the stresses of everyday life, then a night at the movies may not be quite the escape it's cracked up to be: concession prices (62%) and rude moviegoers (56%) are the top selections - by a wide margin - as the worst things about going to the movies.
Cost has some additional implications on the movie going experience: seven in ten Americans (69%) believe 3D movies are just an excuse to charge more for tickets and nearly six in ten (58%) say they have snuck food into the movies.
- Echo boomers are most likely to have snuck in food, while matures are least likely to have done so (69% Echo Boomers, 57% Gen Xers, 57% Baby Boomers, 36% Matures).
- Additionally, women (61%) are more likely than men (54%) to have done so.
Two tickets, please
Good word of mouth tied with favorite performer as a top reason people go to see a movie in the theater (32% among total Americans, 48% among those who prefer watching movies in a theater), followed by the movie being a sequel to or part of series that they love (30% and 45%, respectively), special effects (29% and 47%, respectively) and the overall theater experience (29% among total Americans, while at 59% this was the top driver among those who prefer to watch movies in a theater).
As for who they go to the movies with, movie night and date night appear to have a great deal of common ground, as spouse/significant other (55%) is the most-cited theatergoing company, followed by friends (32%) and children (21% among total, 51% among those with children in their household).
- Women are more likely than men to go to the movies with friends (35% women, 29% men), children (25% women, 17% men) and siblings (12% women, 9% men).
- Men, meanwhile, are more likely than women to go to the movies by themselves (19% men, 13% women).
In a separate line of questioning, Americans were asked about what the main ways are in which they watch movies at home, and while one advantage of watching at home is the convenience of watching what you want when you want to, watching live on TV is the top way of watching (60%), followed by:
- Owned (47%) and rented (37%) DVD's and Blu-rays
- On demand movies provided as part of a cable or satellite package (32%)
- Through a subscription streaming service (31%)
- Saved from a TV broadcast on a DVR or other recording device (28%)
To see other recent Harris Polls, please visit the Harris Poll News Room.
Want Harris Polls delivered direct to your inbox? Click here!
This Harris Poll was conducted online within the United States December 11 and 17, 2013 among 2,311 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.
These statements conform to the principles of disclosure of the National Council on Public Polls.
The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of Harris Interactive.
Q905, 910, 915, 920, 925, 930, 935, 940
The Harris Poll® #2, January 10, 2014
By Larry Shannon-Missal, Harris Poll Research Manager
About Harris Interactive
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for The Harris Poll®, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research across a wide range of industries. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing a client's research investment. Serving clients worldwide through our North American and European offices, Harris specializes in delivering research solutions that help our clients stay ahead of what's next. For more information, please visit www.harrisinteractive.com.
Harris Interactive, Inc.
SOURCE Harris Interactive
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developmen...
May. 22, 2015 06:00 PM EDT Reads: 2,015
In a world of ever-accelerating business cycles and fast-changing client expectations, the cloud increasingly serves as a growth engine and a path to new business models. Dynamic clouds enable businesses to continuously reinvent themselves, adapting their business processes, their service and software delivery and their operations to achieve speed-to-market and quick response to customer feedback. As the cloud evolves, the industry has multiple competing cloud technologies, offering on-premises ...
May. 22, 2015 06:00 PM EDT Reads: 3,822
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
May. 22, 2015 05:30 PM EDT Reads: 3,739
Over the years, a variety of methodologies have emerged in order to overcome the challenges related to project constraints. The successful use of each methodology seems highly context-dependent. However, communication seems to be the common denominator of the many challenges that project management methodologies intend to resolve. In this respect, Information and Communication Technologies (ICTs) can be viewed as powerful tools for managing projects. Few research papers have focused on the way...
May. 22, 2015 05:00 PM EDT Reads: 1,531
As the world moves from DevOps to NoOps, application deployment to the cloud ought to become a lot simpler. However, applications have been architected with a much tighter coupling than it needs to be which makes deployment in different environments and migration between them harder. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, Netflix and so on is at the heart of CloudFoundry – a complete developer-oriented Platform as a Service (PaaS...
May. 22, 2015 05:00 PM EDT Reads: 1,391
In high-production environments where release cycles are measured in hours or minutes — not days or weeks — there's little room for mistakes and no room for confusion. Everyone has to understand what's happening, in real time, and have the means to do whatever is necessary to keep applications up and running optimally. DevOps is a high-stakes world, but done well, it delivers the agility and performance to significantly impact business competitiveness.
May. 22, 2015 05:00 PM EDT Reads: 1,664
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises a...
May. 22, 2015 05:00 PM EDT Reads: 2,067
Hybrid IT is an approach to delivering IT services that matches business requirements and application needs with different IT deployment modalities. In their session at 16th Cloud Expo, Jeff Katzen, Director of the Cloud Practice at CenturyLink, and Gary Sloper, Area Vice President, Sales Engineering and Operations, at CenturyLink, will go into more depth around those different modalities and how customers have made decisions to choose between them. They will talk to some of the challenges t...
May. 22, 2015 04:45 PM EDT Reads: 1,409
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
May. 22, 2015 04:00 PM EDT Reads: 2,826
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
May. 22, 2015 03:00 PM EDT Reads: 3,975
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential. The DevOps Summit at Cloud Expo – to be held June 3-5, 2015, at the Javits Center in New York City – will expand the DevOps community, enable a wide...
May. 22, 2015 03:00 PM EDT Reads: 1,491
Enterprises are fast realizing the importance of integrating SaaS/Cloud applications, API and on-premises data and processes, to unleash hidden value. This webinar explores how managers can use a Microservice-centric approach to aggressively tackle the unexpected new integration challenges posed by proliferation of cloud, mobile, social and big data projects. Industry analyst and SOA expert Jason Bloomberg will strip away the hype from microservices, and clearly identify their advantages and d...
May. 22, 2015 02:30 PM EDT Reads: 833
With worldwide spending on cloud services and infrastructure growing by 23% in 2015 to $118B, it is clear that cloud services are here to stay. Yet, the rate of cloud adoption varies by companies and markets around the world. With thousands of outages and hijacks across the Internet every day, one reason for hesitation is the faith in quality Internet performance. In his session at 16th Cloud Expo, Michael Kane, Senior Manager at Dyn, will explore how Internet performance affects your end-user...
May. 22, 2015 02:15 PM EDT Reads: 1,199
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, will discus...
May. 22, 2015 02:00 PM EDT Reads: 1,310
Cloud Expo, Inc. has announced today that Andi Mann returns to DevOps Summit 2015 as Conference Chair. The 4th International DevOps Summit will take place on June 9-11, 2015, at the Javits Center in New York City. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at ...
May. 22, 2015 02:00 PM EDT Reads: 1,226