SYS-CON MEDIA Authors: Trevor Parsons, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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RBM Technologies Exhibits Visual Merchandising Management Mobile at NRF 2014

RBM Technologies, provider of the only retail communications platform that supports fixture-based planograms, localized campaigns and execution compliance, today announced that it will be exhibiting at the National Retail Federation’s (NRF) 103rd Annual Convention & EXPO in the Motorola Solutions Booth (#1501). RBM Technologies will demonstrate its Visual Merchandising Manager (VMM) Mobile solution on Motorola Solutions’ ET1 enterprise tablet, MC40 enterprise mobile computer and TC55 touch computer, showing how retailers can bring in-store execution and compliance reporting out from the back office and onto the sales floor. NRF 2014 is being held January 12-15, 2014 at the Jacob K. Javits Convention Center in New York.

Key Facts:

  • The planogram management and in-store campaign execution solution gives retailers the ability to provide individual store teams with real-time, interactive planograms, as well as the ability to react instantly and accurately to corporate merchandise directives.
  • The cameras on the ET1 and MC40 enable store associates to capture photos and confirm visual compliance. And, using the bar code scanning capabilities on the MC40 and TC55, retailers can further augment compliance reporting as each fixture is executed.

“NRF is the ideal venue to showcase VMM Mobile, and our relationship with Motorola Solutions gives us the perfect platform to do so. By linking store managers with corporate headquarters, VMM Mobile reduces the time required to execute campaigns at the individual store level, driving increased sales and ensuring the coordination of campaigns. It enables retailers to tear down the boundaries between data silos and leverage existing information to increase efficiencies at every step of the campaign process,” said Dan Wittner, executive vice president and chief operating officer, RBM Technologies.

VMM Mobile will be on display and available for demonstration in the Motorola Solutions Booth (#1501) throughout the duration of NRF. For more information on the NRF Annual 2014 Convention & Expo, please visit: http://events.nrf.com/annual2014/Public/Content.aspx?ID=21708

About RBM Technologies

RBM Technologies provides the only retail communications platform that ensures store compliance with fixture-based planograms and localized execution. The company’s Web-based visual merchandising management solution cuts the cost of in-store merchandising and promotions and drives revenue with localized campaign planning and compliance reporting for some of the world’s largest brands including AT&T, Verizon, Capital One, BMO/Harris Bank, T-Mobile, O2 and Rogers. Founded in 2000 and headquartered in Cambridge, Mass., RBM is led by a team of retail and technology visionaries who have redefined the concept of visual merchandising management through a unique set of solutions and services. For more information about RBM Technologies visit www.rbmtechnologies.com, call (800) 532-2468 or email [email protected].

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