SYS-CON MEDIA Authors: Kevin Benedict, Rich Waidmann, Pat Romanski, Michael Jannery, Javier Paniza

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DataCandy Software: Unwrapping Customer Intelligence Fuels New Name, Vision and Website for Loyalty Program Leader

FANBOX, a North American leader in customer loyalty programs, gift card platforms and shopper engagement technologies, will commence all business operations under the company name DataCandy Software, Inc., effective today. In conjunction with the name change, the software provider has launched www.datacandy.com, a new company website enabling retailers and hospitality merchants to access educational resources and best practices related to gaining and retaining loyal customers.

"I’m really proud to say the company’s operations and capabilities today far expand our beginnings in 2002," says Lorne Schwartz, President and CEO of DataCandy. "In order to ensure the company’s continued progression, strategic changes were necessary, including our name. DataCandy is a better reflection of our long-term vision and commitment to deliver technology-driven loyalty programs that provide a deeper understanding of customer data."

Although the company has retired the FANBOX brand, its powerful MS2 technology platform will continue to fuel DataCandy’s suite of loyalty solutions. The MS2 platform combines transaction and communication functionality enabling all customer-facing marketing efforts to be streamlined, monitored and deployed across multiple channels efficiently. The company’s MS2 software has achieved global demand for its ability to capture and leverage real-time customer and product level data, and according to Mr. Schwartz, major product development plans are in place to push the platform even further.

"The loyalty space is crowded and overcomplicated," says Mr. Schwartz. "We believe our customers want a highly-sophisticated solution that is simple to navigate and simple to understand. Our goal is to empower merchants to tap into the data generated from in-store and online purchase decisions, as well as opinions shared on social media outlets, to drive stronger customer relationships and increase revenue."

About DataCandy

DataCandy (formerly FANBOX) is a North American leader in loyalty and gift card software solutions for the retail and hospitality sectors. Since its inception in 2002, DataCandy has led the way in providing customer engagement solutions to more than 2,000 locations across Canada and the United States. The company’s MS2 technology platform has achieved global demand for its ability to obtain the real-time customer and product level data needed to generate targeted promotions. MS2 is simple interface, scalable for growth, secure for financial transactions and provides omni-channel capabilities. To learn how unwrapping customer insights can drive customer relationships, email [email protected], call 514-903-DATA or visit www.datacandy.com.

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