Click here to close now.

SYS-CON MEDIA Authors: Mike Kavis, Carmen Gonzalez, Elizabeth White, Pat Romanski, Liz McMillan

Related Topics: Cloud Expo, MICROSERVICES, Virtualization, Security, Big Data Journal, SDN Journal

Cloud Expo: Article

Cloud Backup & Disaster Recovery Predictions for 2014

Cloud backup adoption made great strides in 2013 but it was also a year of learning lessons

Author: Nick Mueller, Zetta.net

2013 was a banner year for cloud backup adoption. It was also a year of wake-up calls: simple cloud backup doesn't constitute DR, transfer speeds are vital, and beware cloud as a commodity. Let's look to 2014 for more trends in cloud backup and DR in the cloud.

1. Cloud backup vendors with slow performance will fail
This trend showed up in the news as well-known cloud backup vendors ceased production. Symantec Backup Exec Cloud was the biggest casualty of slow performance, and more cloud hosting products struggled or went down because they were not optimized for speed of backup or recovery.

Just offering a backup to cloud option isn't enough anymore. Users appreciate the scalability and cost-effectiveness of the cloud but they also want the same level of performance in backup and restore that they had on-premise. Native cloud optimization for the Internet and high data transfer speeds are the only way to achieve this performance level.

2. MSPs and VARs Will Embrace Cloud Backup as a Profit Center
Many MSPs and VARs want to offer Disaster Recovery as a Service (DRaaS) because their customers want it. But profit margins are thin and it's tough to bring in enough revenue to make a profit, let alone invest in higher priced services. MSPs know they need to raise recurring revenue and lower client backup management costs, and they need a cost-effective and high performance service to make that happen. MSPs can build recurring revenue by offering features like these:

  • Optimize cloud backup and recovery so the MSP's service is at least as fast as their customers' on-premise backup.
  • Earn customer trust with verified backup, which takes the burden of continual checking off their customers' backs.
  • Offer a high performance cloud without high cost to the MSP. This means a solution that's natively optimized for the cloud without the costs of a hardware appliance.

Profit margins grow with less cost on the backend and the MSP sees recurring revenue from happy customers. MSPs and VARs can afford to develop premium services and faster go-to-market.

3. Appliance-Based Backup Solutions Show their Age
A lot of traditional backup vendors extended backup to the cloud using on-premise appliances. Early appliances were an innovative way to collect backup data and then transfer it to the cloud; they were also a good way for backup vendors with big installed bases to keep their customers.

The problem is that an on-premise appliance can be an expensive proposition and does little to accelerate cloud performance. This is particularly awkward if you are an MSP: customer site hardware appliances need repair and replacement, and software appliances need troubleshooting and upgrades.

You can replace appliances with a cloud-native cloud backup offering with features like WAN optimization and multi-channel communications like REST. This takes the burden of supporting appliances off the table and speeds up performance.

4. Commodity Cloud Doesn't Work Unless Your Name is Azure, Amazon or Google
Big established cloud hosts make money with their huge economies of scale and the volume of data they have under management. Otherwise commodity cloud is a losing game as Nirvanix can attest. Nirvanix declared Chapter 11 because they decided to build their own cloud infrastructure. In spite of big clients like IBM they could not boost enough revenue to counter their astronomical expenditure.

Moving into 2014, the brightest opportunities in the cloud are specific business solutions focused on businesses that are willing to pay for them. Disaster recovery in the cloud is one of the most attractive offerings moving forward. True cloud DR isn't just backup to the cloud. It's specifically architected and custom built for enterprise-grade backup and recovery performance.

Zetta for example is specifically built for the Internet with WAN optimization and accelerated cloud performance, and achieves speeds that are often faster than local backup.

5. Companies Realize that Cloud Backup Means Cloud Recovery Too
Recovering data over a slow pipe can be even worse than the initial backup: just when companies need to recover their data fast, slow data transfer speeds threaten the whole recovery process.

Commodity cloud storage from legacy backup software won't work for companies with high performance recovery needs. Recovery from the cloud is all about RTO and that's just what legacy backup to the cloud can't do. Some vendors get around the problem by downloading customer recovery files on disk and trucking them to the customer site. Better than an impossibly long recovery time over the WAN but hardly the stuff that dreams are made of.

Companies avoid this problem by only backing up data that they can stand to recover in a longer period of time. They can't apply the economies of the cloud for priority data that is constrained by recovery time, unless they turn to an optimized cloud backup and DR offering. We'll see a lot more of this customer movement to cloud-native services in 2014.

We built these predictions for 2014 on 2013 events and Zetta customer needs and wants.

Nick is Zetta's Chief Content Officer, and has been working with writing and social media teams to create digital content since the days when the BBS reign

More Stories By Derek Kol

Derek Kol is a technology specialist focused on SMB and enterprise IT innovations.

Latest Stories
The Open Compute Project is a collective effort by Facebook and a number of players in the datacenter industry to bring lessons learned from the social media giant's giant IT deployment to the rest of the world. Datacenters account for 3% of global electricity consumption – about the same as all of Switzerland or the Czech Republic -- according to people I met at the recent Open Compute Summit in San Jose. With increasing mobility at the edge of the cloud and vast new dataflows being pre...
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabili...
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting we...
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps means different things to different people. Qubell defines DevOps as the ability for the developer teams to do what they need to do to have this level of self-service. At DevOps Summit, Stan Klimoff, CTO of Qubell, demos the enterprise DevOps platform.
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Even though it’s now Microservices Journal, long-time fans of SOA World Magazine can take comfort in the fact that the URL – soa.sys-con.com – remains unchanged. And that’s no mistake, as microservices are really nothing more than a new and improved take on the Service-Oriented Architecture (SOA) best practices we struggled to hammer out over the last decade. Skeptics, however, might say that this change is nothing more than an exercise in buzzword-hopping. SOA is passé, and now that people are ...
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, explored the synergies in these two approaches, with practical tips, techniques, research data, wa...
WSM International is launching a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. This is the first independent services company to create a dedicated practice to help organizations looking to transition to the DevOps model. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of ...
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things...
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.