SYS-CON MEDIA Authors: Carmen Gonzalez, Yeshim Deniz, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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Asia's Heartthrob Lee Minho Arrives in Hong Kong

Madame Tussauds Hong Kong Rides the Korean Trend

HONG KONG, CHINA -- (Marketwired) -- 01/13/14 -- Madame Tussauds Hong Kong is set to welcome its second Korean star to the attraction. Whether it is the handsome Kim Tan from the Korean drama 'The Heirs' or the sunny boy that fans know him as, Lee Minho's wax figure will be launched at Madame Tussauds Hong Kong in January and on display till March 31.

Lee Minho started his acting career in 2006 and his breakthrough came in 2009 with the lead role of Gu Jun-pyo in Boys Over Flowers. Subsequently he starred in the hit action drama City Hunter, where Lee quickly became Asia's hottest male actor. He was recently awarded 5 accolades for his role in The Heirs at 'SBS 2013 Drama Awards', becoming the most award-winning actor to be recognized by industry professionals.

Lee's wax figure was lent by Madame Tussauds Shanghai to be on display at the Hong Kong attraction. His personal stylist has helped to design his exclusive wax figure, displaying the new generation Korean star in a slim black suit jacket and bowtie.

"We are proud to announce the highly acclaimed actor, Lee Minho, as our first wax figure in entering the New Year. We believe that this gleaming star will become a highlight for Madame Tussauds Hong Kong in the coming months -- a celebration of his recent award-winning performance," says Kelly Mak, General Manager of Madame Tussauds Hong Kong.

Starting today through till December 31 this year, Madame Tussauds Hong Kong have collaborated with 7-11 convenience stores where guests can purchase redemption coupons in exchange for tickets at promotional prices at all their convenience stores (excluding The Peak). Guests are also entitled to a HK$110 discount coupon for onsite consumption* with items such as souvenirs and wax hand displays. For adults, ticket coupon redemption price will be HK$199, and for children (3-11 years old) /elderly (65 years of age or more), the price will be HK$145.

Guests will also be greeted by the God of Fortune at Chinese New Year from Jan 31 to Feb 4 with Lucky Candies to wish everyone the best of luck.

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Contacts:
BoBo Yu
Madame Tussauds Hong Kong
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Joyce Lai
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