SYS-CON MEDIA Authors: Srinivasan Sundara Rajan, Pat Romanski, Elizabeth White, Yeshim Deniz, Andreas Grabner

News Feed Item

Birlasoft Storms into $75 Billion Market by Acquiring CRM Cloud Partner

NEW DELHI, January 13, 2014 /PRNewswire/ --

Company to deliver enhanced "end customer experience" by acquiring premium Salesforce.com partner

Birlasoft, the IT services arm of the CK Birla group and a global Information Technology Services provider present across US, UK, Europe and APAC, has announced the acquisition of EnablePath, a fast growing CRM solutions provider and Salesforce.com Gold Cloud Alliance Partner based in Atlanta, USA. With this acquisition Birlasoft aims to drive specialized expertise in strategic high-end business consulting, cloud transition, implementation, integration and app exchange services developed on the Salesforce.com platform to provide full-suite of solutions around sales, service, marketing and related cloud environments value chain, in the enterprise and commercial mid-market segments.

     (Logo: http://photos.prnewswire.com/prnh/20130923/642400 )

     (Logo: http://photos.prnewswire.com/prnh/20140113/663300 )

This  acquisition is a part of larger strategy of Birlasoft to leverage the shift in enterprises from 'build model' to business process led 'consume model' and a focus on 'IT outcome' to 'business outcome' based services enabled by technology disruptions like cloud, analytics and mobility. 

Amita Birla, Chairman, Birlasoft said, "There has been a significant advancement in the technology world with new, disruptive technologies available not only to enable but to drive businesses in today's rapidly changing market environment. Even at the CK Birla group companies, we see the need for cost optimization, faster time to market, improved post sales service and enhanced analytics for planning and execution. These insights have given Birlasoft, our IT arm, a headstart in identifying these trends ahead of time and I see great value in its solution portfolio, customer engagement model and acquire & align strategy."

While Birlasoft has been serving  top Fortune clients in the  sales to post sales service value chain around business applications like CRM, SCM, ERP and related solutions around HCM, QA and Analytics, the company formulated the strategy to enable clients with best-of-the-breed new generation technology solutions across business value chain from enquiry to order to cash to customer service. With CRM needing to be integrated in the sales to service value chain, cloud being one of the disruptive technologies and Salesforce.com being the frontrunner as the integration platform, Birlasoft has decided   to make first investment in this space.

Commenting on the acquisition Preeti Das, CEO, Birlasoft said, "Delivering enhanced end customer experience with 'Speed and Predictability' is a chosen path for Birlasoft. The acquisition of premium Salesforce.com partner EnablePath by Birlasoft brings together strengthened solution capabilities, high end consulting expertise and channel management expertise." She further added "Birlasoft would continue to innovative and strengthen solution capabilities through acquisitions and alliances to address the burgeoning demand of specialized solution expertise by different industry segments."

Elaborating on the acquisition Riddle Ernie, President, EnablePath said, "This uniquely positioned entity will provide significant added capabilities in all aspects of Cloud Computing Consulting and Services. Birlasoft's elite customer base, global footprint, ability to scale and financial strength would allow us to address larger opportunities and  to capitalize this fast growing market.Customers will benefit from the combined value of high-end Cloud consulting services from EnablePath along with strong global delivery and support capability from Birlasoft."

Birlasoft is an established global technology solution provider catering to Fortune customers. Leading industry analysts like Forrester and Gartner have recognized Birlasoft's capabilities and mentioned Birlasoft in their industry reports. Industry associations recognized Birlasoft in the global top 100 club of IT solution providers twice in the year 2013 - Global Services 100 and Global Outsourcing 100 list. In 2013, Birlasoft has also been certified as ISO 27001:2005 for best practices in Information Security.

CAPABILITY THROUGH ENABLEPATH ACQUISITION

  • Premium Salesforce.com Gold Cloud Alliance Partnership
  • Strong vertical alignment in similar industries
  • Long term customer relationship through robust quality and processes
  • Specialized solutions capabilities in Marketing, Sales, Service Cloud and adjacencies like ServiceMax, CPQ, Chatter
  • High-end architects and developers

About Birlasoft

Birlasoft, part of 150-year-old multi-billion dollar CK Birla Group, enables clients in Manufacturing, Banking & Financial Services, Insurance, Media & Healthcare industry, to become competitive in their business by providing value-based information technology services, in onshore, offshore and near-shore models. Birlasoft's portfolio of services includes Enterprise Application Services, Custom Application Services and Specialized services like Testing, Analytics and Mobility. Birlasoft's robust delivery processes embrace digitized project management methodologies, embedded within proven practices of Six Sigma, SEI CMMI Level 5 and a secure services framework. Birlasoft has presence across US, UK, Europe, APAC including India. For further information, visit http://www.Birlasoft.com

About Enablepath

Headquartered in Atlanta GA, EnablePath is a Salesforce.com Gold Cloud Alliance Partner that was founded in 2006. EnablePath focuses exclusively on the Cloud Computing marketplace and the SFDC Ecosystem, and has served customers across US across industries including Financial Services, Healthcare, Manufacturing, Media and Technology. EnablePath has an experienced team of SFDC Certified Consultants and focuses on providing specialized, quality oriented consulting services and support for its clients in the Sales, Service, Marketing and related Cloud environments, in the Commercial Mid-Market & Enterprise segments. Enable has been growing at an average rate of 65% year on year and has successfully completed more than 2000 CRM projects. For further information, visit http://www.enablepath.com

For further information please contact:

Tanuj Kumar Singh | Birlasoft | +91-8800503444 | tanuj.singh@birlasoft.com

Rudra Bose | Genesis Burson - Marsteller | +91-9811626585 |  [email protected]

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
BMC Software plans to acquire assets of CDB Software, Inc., a mainframe data management company that has developed utilities for managing IBM DB2 databases with virtually no outage. Focusing on the availability of mission-critical applications is strategic for BMC as it continues to help its customers transform IT into a competitive advantage for their business. CDB's technology complements BMC's existing mainframe data management portfolio, which includes software utilities for DB2 administrat...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. ...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what th...
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness,...
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science f...
Software AG and Wipro Ltd. have announced a joint solution platform for streaming analytics that provides real-time actionable intelligence for the Internet of Things (IoT) market. “The key to successfully addressing the IoT market is the ability to rapidly build and evolve apps that tap into, analyze and make smart decisions on fast, big data”, said John Bates, Global Head of Industry Solutions and CMO, Software AG. To address the huge market potential created by streaming analytics in conj...
OneCloud Software has launched the OneCloud Partner Program. Responding to demand from prospective partners, the Program offers managed service providers (MSPs) and resellers the resources they need to grow their business with the OneCloud Recovery solution. OneCloud Recovery is an automated solution for disaster recovery/business continuity (DR/BC), which leverages Amazon Web Services as the disaster recovery site. “This is a tremendous opportunity with an innovative hybrid cloud-based DR pro...
Cloud Technology Partners on Wednesday announced it has been recognized by the Modern Infrastructure Impact Awards as one of the Best Amazon Web Services (AWS) Consulting Partners. Selected by the editors of TechTarget's SearchDataCenter.com, and by votes from customers and strategic channel partners, the companies acknowledged by the Modern Infrastructure Impact Awards represent the top providers of cloud consulting services for AWS including application migration, application development, inf...
MapR Technologies on Tuesday announced the availability of free Hadoop On-Demand Training for developers, analysts and administrators which represents a $50M in-kind contribution* to the broad Hadoop community. The Hadoop training program is a multi-course curriculum designed to expand worldwide adoption of Hadoop technology. The curriculum provides engaging and interactive video lessons, hands-on exercises, labs and quizzes, enabling professionals to acquire valuable Hadoop skills and knowledge...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Axios Systems on Tuesday announced it has selected CenturyLink Cloud as the hosting platform for Axios Systems’ IT Service Management (ITSM) solutions in Canada. CenturyLink, a global provider of communications and IT services, joins other leading technology providers across North America, Europe and APAC to help Axios’ international customers drive efficiencies and innovation across their service management provision. The arrangement with CenturyLink enables Axios to further strengthen its pres...
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.