SYS-CON MEDIA Authors: Adrian Bridgwater, Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman

News Feed Item

Chicago Marketer Zain Raj Acquires Market Researcher Shapiro; Forms Shapiro + Raj

New Company to Offer Insights and Ideas Powered by Research and Analytics

CHICAGO, Jan. 13, 2014 /PRNewswire/ -- Business visionary and long-time marketing services agency CEO Zain Raj has acquired a majority interest in independent market research firm Shapiro (www.ljs.com) for the purpose of forming a new insights and ideas company, which will be called Shapiro + Raj.  This new entity will be based in Shapiro's current headquarters, located at 153 West Ohio Street in Chicago.

Founded in 1955 by Leo J. Shapiro, Shapiro is well known for its expertise in social science research methodologies and behaviorism, developed at the University of Chicago.  Shapiro has stood at the forefront of numerous retail and marketing trends, working for iconic brands such as Coca-Cola, McDonald's, Valspar, Kimberly-Clark and Wrigley.  

Raj was most recently CEO of Epsilon Agency Services (EAS), the largest global CRM and digital agency.  He has a strong track record of building and transforming organizations, spearheading the acquisition of D.L. Ryan Companies by SolutionSet MediaWhiz to create Hyper Marketing, Inc. (HMI), the first transaction driven holding company and largest independent marketing services firm in North America.  He orchestrated the acquisition of HMI in 2012 by Epsilon.  Earlier in his career, Raj was CEO at Euro RSCG Discovery and held senior leadership roles with FCB, JWT and Grey.

"Most marketers today are suffering from information overload, drinking from the fire hose of data coming at them, much of which is siloed within disparate pockets of their organizations," explains Zain Raj, CEO of Shapiro + Raj.  "We formed this new entity to help marketers integrate this data and deliver insights and big ideas by pairing behavioral dimensions of market research with the latest in analytical capabilities."

As Raj describes, brand marketers are entering a new world where they can benefit from the assimilation of syndicated research, primary research, digital capabilities and advanced analytics to help change consumer attitudes and alter behavior.

"As an independent company, Shapiro + Raj can be creative in solving business problems by tapping into our offshore capabilities to speed delivery, drive down costs and enhance value for our clients," he notes.  "As we all know, time is money and our nimble approach allows us to complete projects faster and more effectively than our competitors." Raj adds that Shapiro + Raj is taking an equity stake in an offshore technology and analytics firm in India.

Raj explains that the formation of this new venture is timely. Shapiro was looking to expand its strategic capabilities and Raj was eager to build another entrepreneurially minded company to fill a notable gap in the marketplace for a differentiated strategic insights and ideas capability.

"Our coming together was an ideal combination of having known one another and worked together over the last 15 years, along with a mutual realization that we could create a powerful and truly distinctive offering in the marketplace by joining forces," he adds.

"We believe the future of our business is all about delivering smarter, better and more strategic capabilities and bringing on someone with Zain's credentials and expertise will help us succeed in this new realm," says Owen Shapiro, President of Shapiro + Raj and formerly a Vice President at Shapiro.

In addition to Owen Shapiro's elevation to President, Matthew Smith, current President of Shapiro, will become Vice Chairman.  Shapiro + Raj formally launches operations this month.

About Shapiro + Raj

Shapiro + Raj is a new strategy company for the new economy, blending well established and sophisticated market research capabilities with deep expertise in strategy, analytics and digital content to meet the demands of today's marketers for actionable insights and inspired ideas.  Based in Chicago, the independently held research and insight firm has offices in New York, London and Sydney serving clients that include Valspar, HEB, Ulta and Bain Capital.  For more information, visit shapiroraj.com.

SOURCE Shapiro + Raj

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
This builds on Puppet Labs' first class Windows support, including native .MSI packages for x32 and x64 operating systems, modules to extend common Windows server management tools, including Powershell, and integrations with Microsoft Azure and Visual Studio. By automating common Windows administration tasks, Puppet Labs is enabling users to adopt DevOps practices, thereby reducing the time needed to deploy applications from weeks to hours.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...