SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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Former Apple Retail Executive Joins Prism Skylabs

Prism Skylabs, the global leader in visually understanding and optimizing offline commerce, today announced the hire of former Apple executive Cliff Crosbie as senior vice president of managed services. Crosbie comes to Prism Skylabs after overseeing Apple’s global preferred reseller program, where he focused on delivering an exceptional in-store experience for customers worldwide.

“I’ve never seen a merchandising or analytics solution as effective as Prism Skylabs,” said Crosbie. “I couldn’t be more excited to join the team.”

Crosbie, a 30-year retail veteran based in Europe, previously held retail operations roles with iconic brands such as IKEA, Nike and Nokia, as well as his role with Apple. He brings a specialized knowledge of how retailers can optimize merchandising and store design to resonate with customers and maximize revenues.

“Cliff’s retail expertise is exactly what Prism is looking for as we continue to grow,” said Steve Russell, CEO of Prism Skylabs. “He understands what global brands need to be successful in an increasingly omnichannel world.”

Prism Skylabs transforms any in-store video camera into a visual merchandising, auditing and business intelligence tool that can be accessed from any device. It brings the full in-store environment to retailers’ mobile devices and laptops, empowering employees with the ability to:

  • Remotely audit any display, brand or promotion in real time
  • Understand customer movement and product interaction
  • A/B test store design and optimize merchandising
  • Count customers and measure conversion

All of this is available to retailers on demand, in privacy-protected visual summaries and easy-to-understand images and reports.

“Retailers are continually looking for ways to better understand the customer experience, but it can be challenging,” said Crosbie. “One of the advantages of Prism Skylabs is that it provides immediate insight to all types of employees, from CEO to store manager.”

Crosbie and the Prism Skylabs team will be attending NRF’s Big Show in New York City from Jan. 12 – 14. They will be located at booth #3939.

About Prism Skylabs

Prism Skylabs is the global leader in visually understanding and optimizing offline commerce. Its unique cloud service transforms any video camera into a visual merchandising, auditing, and business intelligence tool that can be accessed from any device.

Today, more than 80 international retail brands, including Fortune 500 retailers and CPG companies, as well as small businesses use the Prism Skylabs to gain extraordinary insight into their business, and to build and maintain the ideal experience for their customers.

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