SYS-CON MEDIA Authors: Liz McMillan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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JBL Launches GRAMMY® Season with JBL Tweet Music; Technology 'Scores' Users' Tweets

HARMAN International Industries, Incorporated (NYSE:HAR), the premium global audio and infotainment group, today launched JBL Tweet Music, a new digital experience that turns Tweets into music. For the first time, music fans can express their passion for music by creating and sharing their own custom songs -- all from within Twitter.

Just by Tweeting to @JBLAudio using #JBLGrammys or #JBLTweetMusic, each user is automatically entered to win the grand prize of a dream trip for two to attend the 57th GRAMMY Awards® in 2015 as well as JBL audio prizes including headphones, home audio products and portable speakers.

“JBL is a GRAMMY®-winning brand with a strong heritage of superior sound and innovation. With Tweet Music, we wanted to experiment with how we could bring sound design to new, social spaces,” said Dave Spinato, Global Director of Digital & Social Media for HARMAN. “Twitter is already known as a go-to resource for music discovery and sharing what’s trending. JBL Tweet Music goes further, letting Twitter users become musical composers.”

"The GRAMMYs encourages innovation, and we think the combination of a powerful social platform like Twitter and a dynamic technology brand like Harman can provide music fans with something engaging and unique," said Evan Green, CMO of The Recording Academy ®.

How it works

Type a Tweet to @JBLAudio using #JBLGrammys or #JBLTweetMusic to turn Tweets into music:

  • Tweet
    Tweet Music converts the letters and phrases of a tweet into a sound clip that is remixed into a song
  • Listen
    Get a Tweet back from @JBLAudio, listen to a custom-made track and share it with friends
  • Win
    By creating a Tweet, users are automatically entered to win a fantasy trip to attend the 2015 Grammys or other incredible JBL audio prizes

Consumers’ musical tweets will be available and archived on a personal dashboard on the www.JBLTweetMusic.com microsite. Consumers also have the opportunity for their tweets to be selected and showcased in upcoming JBL Tweet Music digital media and advertisements. By simply logging in with their Twitter name and password, consumers can play their musical Tweets and also browse through to play or share any Tweet they see on Twitter sent to @JBLAudio using #JBLGrammys or #JBLTweetMusic. See how Tweet Music works here.

GRAMMYs Sweepstakes

The grand prize winner will receive a trip for two including air fare, hotel and two tickets to the 2015 GRAMMY Awards in Los Angeles. Additional prizes include JBL Cinema SB400 Soundbars, Synchros S700 Headphones and JBL Charge Wireless Speakers. Winners will be notified by a Direct Message via their Twitter handle.

The sweepstakes begin today and ends February 10, 2014. Winners will be selected at random through weekly drawings beginning January 20 and ending February 10, 2014. Review the complete sweepstakes rules here.

About HARMAN

HARMAN designs, manufactures, and markets a wide range of infotainment and audio solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson® and leading-edge connectivity, safety and audio technologies. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 14,900 people across the Americas, Europe, and Asia and reported sales of $4.5 billion for the 12 months ended September 30, 2013. The company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR. Please visit www.harman.com for more information.

HAR-C

© 2014 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. Features, specifications and appearance are subject to change without notice.

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