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SYS-CON MEDIA Authors: Ian Goldsmith, Ed Featherston, Elizabeth White, Pat Romanski, Liz McMillan

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ROAM Launches its New Mobile Commerce Platform Enabling mPOS Management for Businesses

ROAM (www.roamdata.com), an Ingenico company and the leading mobile commerce platform provider, announced today that its new mobile payments engine, ROAMmcm 5, is now available in the U.S.

ROAMmcm 5 is the first enterprise-ready mobile point of sale (mPOS) solution and the first EMV-ready solution that enables businesses to quickly deploy and centrally manage global mPOS environments.

By supporting EMV-based transactions, such as chip & PIN and chip & signature, ROAM enables businesses to extend their mobile strategies into new geographic markets. Majority owned by Ingenico, the world’s leading provider of payment solutions, ROAM can also fully leverage Ingenico’s expanded geographical presence and large customer base to successfully deploy ROAMmcm 5 outside the US.

Today, a major challenge for acquirers, retailers and other businesses delivering mPOS systems to a large, disparate group of users is the lack of visibility and control each has over devices, transactions and user permissions. This leaves organizations vulnerable to fraud and impedes their ability to make mPOS a tightly integrated part of their business strategy. By addressing the security and management concerns associated with large-scale mPOS, ROAMmcm 5 enables even the most risk-averse enterprises to start capitalizing on the immense mobile commerce market opportunity.

ROAMmcm 5 enables organizations to:

  • Board large fleets of users and easily configure user profiles, policies and roles;
  • Manage multiple mobile devices running multiple operating systems and applications;
  • Reduce fraud risk by setting up custom risk profiles and pre-processing controls;
  • Integrate with back-end enterprise systems such as inventory, accounting, and ERP;
  • View real-time reports of all transactions, refunds and account activity;
  • Integrate with value-added services such as digital wallets and loyalty programs; and
  • Empower end users to manage the things that are important to their business – such as product catalogs, reporting, refunds and receipts.

“Deploying an omni-channel solution that includes mobile payments and spans multiple countries is incredibly complicated due to the different regulations in each country,” explained Ken Paull, CEO of ROAM. “ROAMmcm 5 masks that complexity and can handle a broad array of geographic requirements. That is a must-have for our global customers, who can now make a one-time investment in our platform and be instantly equipped for mobile payments in multiple countries.”

The need for an enterprise-ready mPOS solution is further supported by Yankee Group’s latest US IT decision-maker survey, showing that close to one-third of merchants with 500 or more employees plan to do deploy mPOS within the next 12 months. “As this technology moves upmarket, solutions such as ROAM's are well positioned to meet the needs of larger merchants that demand an enterprise-class, end-to-end solution,” said Yankee Group Analyst Jordan McKee.

ROAMmcm 5 is currently in limited release in the U.S., and will be generally available by the end of Q1 2014. ROAM will publicly demonstrate ROAMmcm 5 for the first time in the U.S. at Retail’s Big Show in New York City on January 12-15. For live demonstrations, visit ROAM and Ingenico at booth #3339.

About ROAM™

ROAM, an Ingenico company, helps merchants get to market quickly with secure, cost effective and powerful mobile point of sale solutions, regardless of the technology environment. ROAM’s “powered by” mCommerce platform provides the hardware peripherals, applications, tools and services enabling companies worldwide to realize the benefits of using mobile to reinvent their interactions with their customers and to create new business efficiencies. Founded in 2005, ROAM is a pioneer in the mobile POS space, having produced and distributed the industry’s first secure mobile card reader and today powers mobile point of sale solutions for many of the leading companies in this market, globally. For more information, visit www.roamdata.com.

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