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SYS-CON MEDIA Authors: Liz McMillan, Esmeralda Swartz, Hovhannes Avoyan, Elizabeth White, Adrian Bridgwater

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Ghostery Reports Dramatic International Growth, with Downloads in China and Korea Surging More than 93 Percent in 2013

Evidon, the leading digital marketing intelligence company, announced today that its Ghostery® service, which provides the most popular transparency-enabling browser plug-in available to consumers online, continues to grow dramatically across the world. Now available in 12 languages across the Firefox, Chrome, Safari, and Opera browsers - Ghostery downloads have nearly doubled in 2013 across East Asia, in Japan, Korea, and China, with millions of downloads concentrated where web use is at its highest. Ghostery enables control over more than 4,100 tracking technologies from 1,600 tracking companies worldwide - the largest library available.

Users all over the world can now download Ghostery in 12 localised versions: English, German, Spanish, French, Italian, Japanese, Korean, Dutch, Polish, Russian, Chinese, and Taiwanese. In addition to the new languages, the Ghostery mobile version for Android, designed for the Firefox browser, continues to scale. Other new Ghostery features include simple, click-to-play content controls, which enable users to specify how media should be played on a page without interrupting their browsing experience.

“An average internet user browses things that they don’t want other people to know about,” said Andy Kahl, Director, Data Analysis for Evidon. “Ghostery users can see what’s going on behind their browsers, isolate which tracking elements follow them across multiple sites, and block individual trackers judiciously to customise their own experience.”

Roughly half of all users downloading Ghostery opt in to participate in the Ghostrank™ panel. The panel is wholly comprised of Ghostery users who opt in to share with Evidon anonymous statistical data on the tracking code that they encounter across more than 26 million websites, and it passed ten million active monthly members over the summer. The Ghostrank panel provides precise data to Evidon’s clients and informs clearer insights for journalists and analysts, leading to better understanding of the ecosystem and actionable insights for Evidon’s clients and partners.

About Evidon

Reveal the invisible web.

Evidon grows businesses by delivering new and accurate intelligence on how the digital marketplace really works. With unprecedented insight into the marketing technologies that underpin the commercial internet, brands, agencies, publishers and technologies make more informed decisions that guide their data strategies and drive better results.

Evidon technology includes Ghostery®, the industry-leading consumer transparency tool. More than ten million Ghostery users worldwide have opted-in to Ghostrank™—the largest panel of its kind. Ghostrank reports on data collection across 26 million web and mobile properties, providing the proprietary business data behind Evidon Labs marketing intelligence solutions.

Evidon also provides market-leading privacy controls for more than $2 billion of display media and e-commerce transactions annually that empower more than 150 million people a day to control how their information is used online.

For more information, please visit: www.evidon.com.

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