SYS-CON MEDIA Authors: Esmeralda Swartz, Pat Romanski, Elizabeth White, Yeshim Deniz, Glenn Rossman

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Samsung Showcases New Retail Experience at NRF 2014

Samsung Electronics America, Inc. is exhibiting an immersive and interactive retail experience at NRF 2014, highlighting the potential of its latest commercial display and mobility solutions to help retailers attract new customers, enrich the in-store experience and drive sales. Samsung’s LED-lit commercial displays, Galaxy tablets, multifunction printers and more will be shown in a number of innovative, real-world retail installations at booth #1009 at the Jacob K. Javits Convention Center from January 13-15.

“Samsung offers an unparalleled technology portfolio to help retailers create a more dynamic and connected retail experience – including our digital signage and video wall solutions, intuitive Galaxy tablets and award-winning multifunction printers,” said Tod Pike, senior vice president at Samsung’s Enterprise Business Division. “We are excited to partner with some of the most innovative retailers and solution providers in the business to create this showcase that demonstrates how our technology can create new and enriching in-store experiences for customers.”

The innovative examples of retail technology on display at the Samsung booth include:

  • Aerva Social Media Integration
    Leveraging Aerva’s easy-to-use, web-based AerWave software platform for managing and scheduling content on networked displays, Samsung and Aerva will be streaming live tweets about the Big Show on large-format display. Attendees can also submit their own pictures using the hashtag #AervaNYC or via email, which will be moderated using Aerva’s Moderation Engine and broadcast on a digital billboard in Times Square.
  • RadioShack Interactive Storefront
    RadioShack partnered with Infusion to create a playful, engaging storefront installation in its interactive concept stores. The installation utilizes a 75” Samsung LED edge-lit commercial display to introduce a new robot personality and bring its gesture sensing technology to life. The personality can showcase to consumers hot new products, as well as engage in pure fun, including performing crowd-stopping dance moves.
  • Zugara Virtual Dressing Room
    Zugara’s Virtual Style Sense Technology will be shown for the first time at NRF. The technology allows shoppers to try on items and digitally change the color and style of garments they are wearing. It also allows retailers to use online style analytics for their physical inventory. The Virtual Style Sense Technology will be shown on Samsung 75” ME Series LFD.

In addition, Samsung will showcase a number of new products and solutions for retailers including:

  • Samsung ME95C Commercial Display
    At 95”, the Samsung ME95C is one of the world’s largest professional displays using LED technology. With its thin profile and sheer size, the ME95C provides a stunning centerpiece to any installation and is well suited for luxury retail environments. Featuring the Samsung Smart Signage Platform embedded within the display, users can easily play or manage content without the use of an external PC or media player, as well as create their own content with pre-installed templates.
  • Samsung UD55D Commercial Display for Video Wall Applications
    Available from February, Samsung’s UD55D is an ultra-narrow bezel LED direct-lit display that is ideal for creating seamless video wall installations. With a bezel-to-bezel measurement of just 3.7mm – one of the world’s narrowest – the UD55D delivers sharp, bright, impactful video walls.
  • Galaxy Tablets at the Point-of-Sale
    The leader in Android tablets, Samsung’s Galaxy Note and Tab family offer a wide choice of devices for retail applications, from Galaxy Tab 3 7” to the recently unveiled Galaxy Note Pro 12.2”. At NRF, Samsung will highlight partnerships with several Point-of-Sale solution providers that enable retailers to ring up transactions, track sales and view analytics all on their Galaxy tablet devices. Samsung will exhibit the new Galaxy Note 10.1 – 2014 Edition featuring an ultra vivid display and precision S Pen for handwriting and signature capture. The Samsung KNOX enterprise security platform is also available on the latest Galaxy tablets, ensuring business and customer information is safely contained.

Samsung’s full technology portfolio for retail is available through Samsung distributors and resellers. For more information about Samsung’s solutions for retailers, please visit www.samsung.com/business.

About Samsung Electronics America Enterprise Business Division

As a global leader in Information Technology, Samsung’s Enterprise Business Division (EBD) is committed to introducing new business experiences across a diverse spectrum of industries from retail to healthcare, hospitality to sales. We believe technology brings business and customers together — to better share, collaborate and discover new opportunities. With a market-oriented approach to innovation, EBD is a division of Samsung Electronics America, Inc. (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). For more information, please visit samsung.com/business, call 1-866-SAM-4BIZ or follow Samsung EBD via Twitter: @SamsungBizUSA.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.

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