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SYS-CON MEDIA Authors: Pat Romanski, Jason Bloomberg, Liz McMillan, Elizabeth White, Dana Gardner

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Clutch Partners with RetailNext to Take Consumer Loyalty and Engagement to Next Level

Clutch, a leading platform powering loyalty, rewards, gifting and mobile commerce for consumer-focused retailers and brands, today announced its partnership with RetailNext, the in-store analytics market leader. The partnership coincides with the release by RetailNext of its Enterprise APIs, particularly its Personalization API, which is being used to integrate its respective platforms.

The Clutch suite of modular customer lifecycle success solutions for loyalty, rewards, consumer analytics, gift, social and promotional engagement, and mobility capabilities is utilized by more than 350 retailers, including well-known brands such as Godiva Chocolatier, Atlanta Bread, Swatch, Dooney & Bourke, Ruum, Life is Good, Pandora Jewelry and The Body Shop. RetailNext is the most comprehensive in-store analytics platform for retailers. The integration of the two platforms will deliver a completely integrated and personalized in-store experience.

“Data has been around for online shopping since inception,” said Ned Moore, CEO of Clutch. “With the combination of Clutch and RetailNext, we can bring to bear a multitude of data elements such as spending, shopping comparison, demographic, mobile and social graph information in real-time to create an extremely rich and personal experience to in-store shoppers in way that was not possible before.”

How Integration Could Work: An Example

Retailers use the opt-in based products of RetailNext to understand in-store behavior of their most valuable customers: path followed, areas of interest and engagement with the products and the brand, etc. Retailers use the Clutch platform to power loyalty and engagement programs and provide them with real-time and historical data that gives insights on how a customer responds to promotions across channels: in-store, online, mobile, and social.

The integration allows a retailer to know that if a consumer looks at a blue shirt online or in a mobile app, it can send an offer for a blue shirt to that consumer’s phone when they are near the store or as they enter it. A retailer also can know that if a consumer was engaged in the shirt department in a store, but didn’t make a shirt purchase, it can send them an offer online or through a mobile phone with relevant content on shirts.

“By marrying the in-store behavior data with data about how customers respond to loyalty program promotions, retailers can engage consumers in a hyper-relevant, contextually sensitive manner while consumers are actively browsing in-store,” said Maria Fernandez Guajardo, VP of Product Management at RetailNext. “This real-time, personalized communication takes loyalty and engagement programs to the next level and blurs the line between in-store, online and social experiences. Our partnership with Clutch is a perfect example of how our API enables such a powerful solution.”

About Clutch

As the premier platform for “Consumer Lifecycle Success” (CLS), Clutch is the first and only system that helps brands create, unify, manage, and measure success across increasingly complex marketing efforts and technology ecosystems. The goal of every retailer is optimizing the lifetime value of consumers at each stage of the lifecycle. Clutch provides a comprehensive set of modular solutions to drive loyalty, increase consumer spend and reward brand advocacy by unifying the currently fragmented consumer experiences, wherever customers are – in-store, online, and through mobile and social channels. We feed the customer experience, the experience feeds the brand loyalty, and the loyalty feeds the revenue.

Headquartered in Philadelphia PA, Clutch supports over 450 retailers globally and more than 40 million consumer accounts. Clutch is a proud partner company of Safeguard Scientifics (NYSE:SFE) and Ben Franklin Technology Partners. For more information, please visit www.clutchloyalty.com, follow Clutch on Twitter @ClutchShopping or like Clutch on Facebook.

About RetailNext

RetailNext is the market leader in Big Data solutions for brick-and-mortar challenges. Its technology delivers comprehensive real-time analytics that empowers worldwide retailers, shopping centers, and manufacturers to collect, analyze, and visualize in-store data. Using best-in-class video analytics, Wi-Fi detection, Bluetooth, and data from point-of-sale systems and other sources, the patented technology instantly informs retailers about how shoppers engage with their stores. The highly scalable RetailNext platform easily integrates with promotional calendars, staffing systems, and even weather services to calculate how internal and external factors impact customer shopping patterns. With the platform’s sophisticated yet intuitive tools, retailers can identify opportunities for growth, implement change, and evaluate success.

RetailNext measures the behavior of more than 800 million shoppers every year by collecting data from over 65,000 sensors in retail stores and analyzing trillions of data points. Headquartered in San Jose, CA, RetailNext is a growing global brand operating in 33 countries.

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