SYS-CON MEDIA Authors: Liz McMillan, Plutora Blog, Trevor Parsons, Elizabeth White, Pat Romanski

News Feed Item

Clutch Partners with RetailNext to Take Consumer Loyalty and Engagement to Next Level

Clutch, a leading platform powering loyalty, rewards, gifting and mobile commerce for consumer-focused retailers and brands, today announced its partnership with RetailNext, the in-store analytics market leader. The partnership coincides with the release by RetailNext of its Enterprise APIs, particularly its Personalization API, which is being used to integrate its respective platforms.

The Clutch suite of modular customer lifecycle success solutions for loyalty, rewards, consumer analytics, gift, social and promotional engagement, and mobility capabilities is utilized by more than 350 retailers, including well-known brands such as Godiva Chocolatier, Atlanta Bread, Swatch, Dooney & Bourke, Ruum, Life is Good, Pandora Jewelry and The Body Shop. RetailNext is the most comprehensive in-store analytics platform for retailers. The integration of the two platforms will deliver a completely integrated and personalized in-store experience.

“Data has been around for online shopping since inception,” said Ned Moore, CEO of Clutch. “With the combination of Clutch and RetailNext, we can bring to bear a multitude of data elements such as spending, shopping comparison, demographic, mobile and social graph information in real-time to create an extremely rich and personal experience to in-store shoppers in way that was not possible before.”

How Integration Could Work: An Example

Retailers use the opt-in based products of RetailNext to understand in-store behavior of their most valuable customers: path followed, areas of interest and engagement with the products and the brand, etc. Retailers use the Clutch platform to power loyalty and engagement programs and provide them with real-time and historical data that gives insights on how a customer responds to promotions across channels: in-store, online, mobile, and social.

The integration allows a retailer to know that if a consumer looks at a blue shirt online or in a mobile app, it can send an offer for a blue shirt to that consumer’s phone when they are near the store or as they enter it. A retailer also can know that if a consumer was engaged in the shirt department in a store, but didn’t make a shirt purchase, it can send them an offer online or through a mobile phone with relevant content on shirts.

“By marrying the in-store behavior data with data about how customers respond to loyalty program promotions, retailers can engage consumers in a hyper-relevant, contextually sensitive manner while consumers are actively browsing in-store,” said Maria Fernandez Guajardo, VP of Product Management at RetailNext. “This real-time, personalized communication takes loyalty and engagement programs to the next level and blurs the line between in-store, online and social experiences. Our partnership with Clutch is a perfect example of how our API enables such a powerful solution.”

About Clutch

As the premier platform for “Consumer Lifecycle Success” (CLS), Clutch is the first and only system that helps brands create, unify, manage, and measure success across increasingly complex marketing efforts and technology ecosystems. The goal of every retailer is optimizing the lifetime value of consumers at each stage of the lifecycle. Clutch provides a comprehensive set of modular solutions to drive loyalty, increase consumer spend and reward brand advocacy by unifying the currently fragmented consumer experiences, wherever customers are – in-store, online, and through mobile and social channels. We feed the customer experience, the experience feeds the brand loyalty, and the loyalty feeds the revenue.

Headquartered in Philadelphia PA, Clutch supports over 450 retailers globally and more than 40 million consumer accounts. Clutch is a proud partner company of Safeguard Scientifics (NYSE:SFE) and Ben Franklin Technology Partners. For more information, please visit www.clutchloyalty.com, follow Clutch on Twitter @ClutchShopping or like Clutch on Facebook.

About RetailNext

RetailNext is the market leader in Big Data solutions for brick-and-mortar challenges. Its technology delivers comprehensive real-time analytics that empowers worldwide retailers, shopping centers, and manufacturers to collect, analyze, and visualize in-store data. Using best-in-class video analytics, Wi-Fi detection, Bluetooth, and data from point-of-sale systems and other sources, the patented technology instantly informs retailers about how shoppers engage with their stores. The highly scalable RetailNext platform easily integrates with promotional calendars, staffing systems, and even weather services to calculate how internal and external factors impact customer shopping patterns. With the platform’s sophisticated yet intuitive tools, retailers can identify opportunities for growth, implement change, and evaluate success.

RetailNext measures the behavior of more than 800 million shoppers every year by collecting data from over 65,000 sensors in retail stores and analyzing trillions of data points. Headquartered in San Jose, CA, RetailNext is a growing global brand operating in 33 countries.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
At 15th Cloud Expo, Shrikant Pattathil, Executive Vice President at Harbinger Systems, demos a video delivery platform that helps you do interactive videos. He discusses how Harbinger is accomplishing it in the cloud world, the problems they faced and the choices they made to get around these problems.
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mo...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP ...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
"For the past 4 years we have been working mainly to export. For the last 3 or 4 years the main market was Russia. In the past year we have been working to expand our footprint in Europe and the United States," explained Andris Gailitis, CEO of DEAC, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
Over the past year, Datical has had amazing success with our flagship product, Datical DB. We’ve seen multiple visionary, sector-leading companies select Datical DB to drive their Application Schema changes. Now that the number has grown rapidly over the past year, we can begin to see patterns in why customers choose Datical DB. One of them turns out to be pretty emblematic of our other customers. So, let's examine the reasons why they chose to adopt Datical DB.