SYS-CON MEDIA Authors: Kevin Benedict, Gilad Parann-Nissany

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Research and Markets: Mobile: The Future of Interactive Gambling to 2018

Research and Markets (http://www.researchandmarkets.com/research/p9pk6l/mobile_the) has announced the addition of the "Mobile: The Future of Interactive Gambling" report to their offering.

Growth is forecast to be many times that of any other interactive or land based gambling channel: Mobile gambling has long since promised to deliver significant growth to the interactive gambling market this has been widely acknowledged over the last couple of years. However, this growth is not subsiding as some anticipated, in fact, it is continuing.

This report explores not only how and why mobile is expected to be the dominant channel in the future, but also why it is unlikely to completely consume interactive. By the end of 2018 mobile is forecast to account for just under 44% of all interactive gambling.

Following the prior mobile gambling report the channel has seen significant growth and is now of primary importance in any operator's strategy. Barriers to entry are now limited and markets around the world are capable in terms of networking infrastructure, device penetration and availability.

As mobile gambling moves into this next phase of the life cycle how can operators understand the markets, products, regulation and other key influencing factors? How can one diversify to target new customers and retain existing clients? What are the penetration rates? What is the device availability, competition offering, market size and growth forecast for this essential, lucrative channel?

In this report H2 builds on the prior leading introductory report to mobile gambling and looks to steer the stakeholder in the right direction as they try to understand the true potential of mobile and how to prepare for the next phase of the highly competitive land grab. How this evolves over the coming months will shape the future of all interactive gambling and even define some of the leading land based operator potential.

This detailed analysis of the mobile gambling market looks to answer the key questions surrounding mobile gambling, give an accurate overview of the current market and supply data and forecasts of mobile gambling market potential.

The world has changed and people are using handheld mobile devices as part of their everyday life as a way to interact, socialise and entertain. Smartphones are already an essential accessory across all generations, even becoming popular amongst the older population range. Mobile is no longer a way to be at the cutting edge of an industry's technology, it's a requirement to stay neutral.

This is the most comprehensive and authoritative data led mobile gambling report ever produced, with 125 pages packed with data / information on devices, markets, networks, operating systems, payments, products and service provided.

Key Topics Covered:

1) Introduction

2) Network Technologies

3) Software

4) Devices

5) Market Penetration by Country

6) Payment Processing

7) Mobile Product Verticals

8) Key Markets

9) Mobile Software Suppliers

10) Leading Operators

11) Mobile Focused / Emerging Operators

12) Market Size and Forecasts

13) H2 View / Recommendations / Considerations

Companies Mentioned

- 888

- AlchamyBet (Gaming Realms)

- Amaya Gaming Group

- Bet Tracker

- Bet365

- Betfair

- Betfred

- Betvictor (Victor Chandler)

- Betware

- Bwin.Party

- Ladbrokes

- Mfuse

- Microgaming

- Mobile Lottery LLC

- Nektan

- NeoGames

- NetEnt

- Odobo

- PaddyPower

- PlayNGO

- PokerStars

- SPIELO G2 (GTECH)

- Skybet

- Sporting Index

- Stan James

- Stanleybet (GoBetYa)

- Unibet

- William Hill

- WinAsYouGo Ltd

- mFortune

For more information visit http://www.researchandmarkets.com/research/p9pk6l/mobile_the

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