|By PR Newswire||
|January 13, 2014 12:31 PM EST||
BOCA RATON, Fla., Jan. 13, 2014 /PRNewswire/ -- Men's grooming line, HYD For Men, is pleased to announce today that its premier product, Razor Shield, will be sold in 183 Meijer stores commencing February 2014.
Razor Shield is a revolutionary shaving companion that helps create a liquid barrier to protect razor blades from the corrosive chemical reactions they are exposed to during shaving and everyday use.
"As a shaver, I was searching for something to enhance my shaving experience, yet wouldn't ask that I abandon my preferred razor blade brand," HYD For Men CEO and Founder Adam Berk said. "Razor Shield is used in conjunction with any disposable or traditional razor, thus allowing me the freedom to use the brand of my choice."
The Grand Rapids, Mich.-based supercenter chain will stock the HYD For Men Razor Shield (5ml) size, which retails for $6.99, at 183 stores in Michigan, Indiana, Illinois, Ohio and Kentucky.
"I wanted to create a product that was not only a renegade in the men's grooming arena, but something that would stand out from the clutter," Berk said. "Like the Meijer shopper, HYD For Men strives for authenticity. Men know that they can depend on Meijer for all of their grooming needs and with Razor Shield, HYD For Men is thrilled to now have the opportunity to join the Meijer shopper's repertoire."
ABOUT HYD FOR MEN
Launched in 2013, HYD For Men has become a disrupter in the men's grooming market with its revolutionary product, Razor Shield. With a focus on the masstige market, HYD For Men offers a range of superior quality men's skincare products at a competitive price point. HYD For Men is available at www.hydformen.com, www.drugstore.com, www.fab.com, Meijer and Kinney Drug.
ABOUT MEIJER, INC.
Meijer is a Grand Rapids, Mich.-based retailer that operates 204 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As a pioneer of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.
For Immediate Release:
SOURCE HYD For Men