SYS-CON MEDIA Authors: Elizabeth White, Peter Silva, Liz McMillan, Yeshim Deniz, Pat Romanski

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Yellow M&M'S® To Appear Alongside His Pals From ABC's "The Bachelor"

Unique Friendship a Cornerstone of a New Partnership to Promote M&M'S Peanut

HACKETTSTOWN, N.J., Jan. 13, 2014 /PRNewswire/ -- Today Mars Chocolate North America announced a new partnership between M&M'S® Brand and ABC's "The Bachelor," the Warner Horizon Television–produced hit relationship series.

The partnership is designed to raise the profile of the brand's M&M'S Peanut variety and centers on a unique relationship between the newest Bachelor – Juan Pablo Galavis – and the M&M'S Peanut spokescandy, Yellow. Throughout this season of "The Bachelor," Yellow will be featured in four, thirty-second video vignettes during commercial breaks, where he, Juan Pablo and series host Chris Harrison hang out in the iconic "Bachelor" mansion, discuss women and bond over their shared experience of being irresistible. Yellow will make his first appearance tonight in a vignette airing during episode two of "The Bachelor" on ABC at 8:00 – 10:00pm ET/PT.

"This is the perfect partnership because both Yellow and 'The Bachelor' are irresistible," said Seth Klugherz, Senior Director, M&M'S Chocolate Candies. "Yellow also knows a thing or two about worrying about being picked – in fact only 1 in 100 peanuts is lucky enough to find their way into a bag of M&M'S Peanut."

In addition to the video vignettes, M&M'S will support the partnership through print advertorials in People and Us Weekly, as well as social content on a custom M&M'S Facebook tab and Yellow's Twitter feed. The partnership will continue across the shows' and talents' digital platforms, including M&M'S branding on "The Bachelor" site section of ABC.com and "The Bachelor" Twitter feed at @BachelorABC.

For more information on M&M'S visit facebook.com/mms or mms.com.

About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™ and WISDOM PANEL™.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars

About "The Bachelor"
On ABC's hit primetime reality series "The Bachelor," one lucky man is offered the chance to find true love. A single and eligible Bachelor embarks on a romantic journey, getting to know a bevy of beautiful bachelorettes, gradually narrowing the field to the one woman to whom he may propose marriage in the dramatic season finale. Hosted by Chris Harrison, "The Bachelor" is produced by Next Entertainment in association with Warner Horizon Television. "The Bachelor" airs Mondays 8/7c on ABC.

This season's Bachelor is Juan Pablo Galavis, a sexy single father from Miami, Florida, who initially hoped to find love with Bachelorette Desiree Hartsock. With his Spanish accent, good looks, salsa moves and undying devotion to his daughter, Juan Pablo, 32, was a fan favorite. Sadly, Desiree couldn't see a future with Juan Pablo and sent him home. Now he is ready to find love and he'll have his own opportunity to find his wife — and a stepmother to his daughter — on "The Bachelor."

SOURCE Mars Chocolate North America

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