Click here to close now.

SYS-CON MEDIA Authors: Carmen Gonzalez, Liz McMillan, Kevin Jackson, Peter Silva, Greg Wind

News Feed Item

Social Media To Be Main Channel of Communication During Bangkok Shutdown, Predicts Frost & Sullivan

BANGKOK, Jan. 14, 2014 /PRNewswire/ -- As anti-government protesters set to shutdown Bangkok, the pressure on Thailand's mass media have grown very rapidly. Recently, a number of Thailand's national TV broadcasters and major newspapers have been under scrutiny from both sides for being unfair in their coverage of the shutdown. Therefore, as the protest continues, there is high possibility that protesters could surround and occupy offices of traditional media such as print and broadcast in a bid to prevent them from functioning. This could result in difficulty in communications or inaccessible to news on current events for Thai people. It is expected that Social Media will once again become main channel of communication. However, there are key concerns regarding the role of Social Media in this particular event.

Teera Kanokkanjanarat, Senior Analyst from Frost & Sullivan states that, "This year, social media websites and applications, such as Facebook and Line, have evolved from being either just a chat app or sharing tool to become major communication mega platforms. These platforms offer services beyond simple chat conversation to free voice and video calls and sharing media on Timeline. We have approximately 18.5 million Thai users on Facebook out of 25 million total internet users in the country. Line also has seen growth with 18 million users at the end of last year."

As the protest may result in traditional media shutdown, people are ever more relying on these social media platforms to communicate and get updated on the latest news. "During the New Year, some mobile operators experienced more than 300% increase in data usages as sending wishes and greetings via chat app like Line, which has become more popular among Thai users. Research data shows that an average Thai internet user consumes approximately 15 MB of data per day. We expect the usage to increase significantly as people from all over the country, especially in metro Bangkok area, tune in to social media and internet for update on the protest," Teera said.

"The total amount of data usages through mobile devices and broadband internet combined during Bangkok shutdown could surpass that of the New Year. Note that this time users won't be simply sending messages but engaging on conversation, watching internet TV, and constantly sharing news updates. Handling the spiking demand for bandwidth with existing infrastructure will be a challenge for all stakeholders, Ministry of ICT the key enabler, NBTC the regulator, and telecom operators," Teera added.

Albeit its convenience, relying Social Media does come with caution, mainly the concerns of validity and authenticity of messages conveyed. Teera notes that people should be aware of the power of Social Media, "Social Media is a powerful tool, not only as a communication platform but also as a political tool. A news story shared by a trusted friend on Social Network can have the level of intimacy that no other digital channel can achieve. Before buying in on the message, people must consider validity of the content, whether it is from legitimate original sources, and its implication. Regardless of the content, once people share a story on social network, they also need to be responsible for its consequence."

On another note, Koh Eng Lok, Thailand Country Head, Frost & Sullivan adds that, "Bangkok Shutdown will likely affect Thailand's international reputation and standing.  The tourism business will be badly hit for January and the golden week of Lunar New Year in end January and early February. Traditionally, tourists from countries celebrating Lunar New Year like China, Korea, Hong Kong, Taiwan, Singapore, Malaysia like to travel to various destinations in Thailand like Bangkok, Phuket, Pattaya, Hua Hin. However, due to the unstable political situation this year, many of them may choose other destinations in South East Asia to usher in the Year of the Horse.

"If the political stalemate persists, FDI (Foreign Direct Investment) into Thailand may be impacted as well. Oversea investors as well as local Thai businesses are adopting a wait-and-see approach before making any significant investment this year. Generally, businesses are in a Business Continuity Planning(BCP) mode the last few weeks to finalize their contingency plans in case the political situation goes out of control," he says.

Further information or interview, please contact

Sasikarn Watt
Corporate Communications – Thailand, Frost & Sullivan
Tel. 02 637 7414
Email: [email protected]

 

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps tasked with driving success in the cloud need a solution to efficiently leverage multiple clouds while avoiding cloud lock-in. Flexiant today announces the commercial availability of Flexiant Concerto. With Flexiant Concerto, DevOps have cloud freedom to automate the build, deployment and operations of applications consistently across multiple clouds. Concerto is available through four disruptive pricing models aimed to deliver multi-cloud at a price point everyone can afford.
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting we...
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Are your applications getting in the way of your business strategy? It’s time to rethink your IT approach. In his session at 16th Cloud Expo, Madhukar Kumar, Vice President, Product Management at Liaison Technologies, will discuss a new data-centric approach to IT that allows your data, not applications, to inform business strategy. By moving away from an application-centric IT model where data integration and analysis are subservient to the constraints of applications, your organization will b...
WSM International has launched a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of the organization. According to a recent press release from Gartner, "By 2016, DevOps will evolve from a niche strategy employed by large cloud ...
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
SYS-CON Events announced today that QTS Realty Trust, one of the nation’s largest and fastest-growing providers of data center facilities and cloud services and a leader in security and compliance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. QTS Realty Trust, Inc. (NYSE: QTS) is a leading national provider of data center solutions and fully managed services, and a leader in security and compliance...
SYS-CON Events announced today that WSM International (WSM), the world’s leading cloud and server migration services provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. WSM is a solutions integrator with a core focus on cloud and server migration, transformation and DevOps services.
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make sm...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), and search analytics (SSA). We also provide Search and Big Data consulting services and offer 24/7 production support for Solr and Elasticsearch.