|By Marketwired .||
|January 14, 2014 04:00 AM EST||
CHICAGO, ILLINOIS -- (Marketwired) -- 01/14/14 -- Market Research Company Euromonitor International released a new report today on global perinatal market trends. This report focuses on birth patterns, trends in contraception and pregnancy, attitudes and marketing strategies towards parents and relatives of newborns and their impact on consumer markets.
According to the briefing, birth rates are expected to fall slightly in most countries over the review period, due to women choosing higher education and careers over marriage and children. Among developed markets, France and Britain had the largest number of children with an average of two each with Australia and US following close behind with 1.9. The lowest rates were in Japan, Germany and Italy with 1.4 respectively. Birth rates still remain very high in many emerging markets, which offers potential for marketing affordable pregnancy and baby-related products. Families are largest in emerging markets like the Philippines, India, Venezuela and South Africa. Russia is one country that experienced a baby boom in recent years, driven by a new subsidy for families with two or more children.
Although birth rates in developed markets have decreased, Euromonitor noticed that pregnancy is viewed as a celebration with trends in wellness, fitness, skin care, fashion clothing, photography sessions, baby registries and even "babymoon" vacations offering brands a chance to capitalize on these trends. While pregnant and nursing mothers have a short marketing span, they are a lucrative segment. If brands bond with the consumer early on, they can create loyalty for future pregnancies and subsequent newborn purchases.
"New product developments in maternity and baby products are likely to continue to focus on convenience, design, safety and high-tech features," says Editorial Director, Gina Westbrook. "Marketers are increasingly targeting fathers, with products such as new-born care videos, funky nappy bags and jogging strollers."
For more information and access to latest briefing please see: "http://www.euromonitor.com/parents-in-waiting-global-perinatal-market-trends/report".
About Euromonitor International
Euromonitor International is the world's leading provider for global business intelligence and strategic market analysis. We have over 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.
We deliver market research solutions to support strategic planning for today's increasingly international business environment. Our research offers in-depth market analysis on consumer goods and services industries worldwide, as well as economic, demographic and socio-economic data and insight on countries and consumers.
Euromonitor International is headquartered in London, with regional offices in Chicago, Brazil Singapore, Shanghai, Vilnius, Santiago, Dubai, Cape Town, Tokyo, Sydney and Bangalore, and has a network of over 800 analysts worldwide.
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