SYS-CON MEDIA Authors: Adrian Bridgwater, Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman

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New Committee Within The Green Grid Aims To Bring Governments And The Data Center Industry Closer Together

Government Engagement Committee working to build mutual understanding of resource efficiency challenges

PORTLAND, Ore., Jan. 14, 2014 /PRNewswire-iReach/ -- The Green Grid® Association has launched a new global interest group that aims to help governments and the data center industry foster greater mutual understanding and collaborate to improve resource efficiency in the information technology industry.

(Photo: http://photos.prnewswire.com/prnh/20140114/MN44688)

Using The Green Grid's position as an internationally-recognised leader on IT resource efficiency, the Government Engagement Committee (GEC) will bring together a broad range of stakeholders – from local and national governments to industry bodies, technical experts, and data center vendors and operators – to collect, analyse, and share information, co-ordinate meetings and interactions, and create an environment in which the data center industry can prosper while operating in a sustainable manner in harmony with governments.

"The Green Grid's technical expertise enables it to provide a unique perspective on how to improve resource efficiency," said Rona Newmark, Chairman of The Green Grid Association's GEC and Vice President, Intelligent Efficiency, at EMC. "Data centers make constructive contributions to the economies of many countries, consuming local services, offering upstream services of their own, and contributing to growth. However, they are at risk of being misunderstood because they employ very few people directly, use energy, and cause emissions. We aim both to help the industry appreciate the issues that governments are addressing and to help governments better understand the challenges facing the industry."

Much carbon regulation was developed before data centers became an established sector to be considered by policy-makers. Newmark continued, "While data center owners around the world are improving resource efficiency, data centers remain significant energy users. The Green Grid aims to help develop tools and metrics to assist governments and data center operators alike, whether they are working within existing regulatory frameworks or attempting to shape new regulation."

"Government action on data center resource efficiency is inevitable. By bringing both sides together through the GEC, we aim to ensure that any new regulation is implemented in a way that is both appropriate to the industry and as simple as possible for vendors and operators to comply with," added Lex Coors, GEC Vice-Chair and Advisory Council member for The Green Grid Association and Chief Engineering Officer at Interxion.

About The Green Grid

The Green Grid Association is a global consortium of companies, government agencies, educational institutions and individuals dedicated to advancing resource efficiency in information technology and data centers with a holistic approach, including all IT, facility and infrastructure systems. As the global authority on resource efficient  information technology and data centers, The Green Grid spans the entire computing and communications ecosystem – from data centers to personal computers – and will continue to provide the global IT industry with metrics, tools and best practices to improve resource efficiency.

The Green Grid does not endorse vendor-specific products or solutions, and instead seeks to provide industry-wide recommendations on best practices, metrics and technologies that will improve overall resource efficiencies. Membership is open to organizations at the Contributor, General or Associate Member levels, and individuals at the Individual Member level.

For more information, visit www.thegreengrid.org. Connect with The Green Grid:

Twitter: @TheGreenGrid

Facebook: http://www.facebook.com/pages/The-Green-Grid/263092707057658

LinkedIn: http://www.linkedin.com/groups?gid=2492375

The Green Grid is a registered trademark of The Green Grid Association.

Media Contact: Judy Racino, The Green Grid Association, 512-879-6467, [email protected]

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SOURCE The Green Grid Association

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