|By Business Wire||
|January 14, 2014 07:30 AM EST||
Following the successful launch of their ¥Coins virtual currency, the world's most innovative messaging and m-payments provider Infobip has announced that award-winning online game developer Wargaming has chosen ¥Coins as an alternative payment option in Japan. ¥Coins will power in-game purchases of upgrades, extra content and other digital and virtual goods in Wargaming’s military-themed online games.
As a virtual currency, ¥Coins (pronounced Yen Coins) are tokens bought via several payment options, and exchanged for digital and virtual goods in games, social networks and online worlds. ¥Coins allow content providers to offer their services and monetise content in Japan without the need for a local company, overcoming the challenge of the country's foreign presence regulation.
Furthermore, once purchased ¥Coins work across all the games or content of a single provider, which fits in perfectly with Wargaming’s MMO games portfolio.
Ante Ukalovic, Business Development Director at Infobip, says, “When creating ¥Coins, we were driven by the idea of solving a major problem for big and small game makers – how to effectively reach Japan without business logistics costs skyrocketing. ¥Coins is the perfect monetisation tool, but it also offers opportunities for further promotion, as it creates a solid and identifiable base of gamers.”
World of Thanks is already accepting ¥Coins and has great expectations when it comes to this payment method. ¥Coins are expected to be a payment option for over 1000 gaming titles and other types of content by Q3 2014. The list of all currently live titles can be found here.
Infobip is a global provider of mobile solutions connecting mobile network operators and enterprises through an in-house developed and operated mobile services cloud. Our converged messaging, mobile payments and push notifications services bring a mobile dimension to any business. Offices on six continents and strategic partnerships with major telco groups enable us to provide seamless integration and delivery. Always looking for innovation and new ideas, fostering a customer-first business philosophy and being at home in every part of the world makes us the reliable provider for tens of thousands of clients worldwide.
Wargaming is an award-winning online game developer and publisher and one of the leaders in the free-to-play MMO market. Founded as a privately held company in 1998, Wargaming has shipped more than 15 titles and employs over 2200 people across such key regions as North America, Europe, Russia, Asia, and Australia.
Currently, Wargaming is focused on its team-based MMO war series dedicated to mid-20th century warfare that will include the company's flagship armored MMO World of Tanks, launched in April 2011 and currently boasting over 75 million players worldwide, the flight combat World of Warplanes that took off in November 2013 with over 4.5 million pilots, and the naval World of Warships, scheduled for release in 2014.
In June 2012, Wargaming announced the Wargaming.net Service, the epicenter of the online battle gaming universe that will gather the series under a single portal - www.wargaming.net.
Official website: www.wargaming.com
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