SYS-CON MEDIA Authors: Trevor Parsons, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

News Feed Item

German Local Search App, Das Telefonbuch, Integrates CIAmedia's SDK to Instantly Double Page Impressions and Calls to its Advertisers

VIENNA, January 14, 2014 /PRNewswire/ --

Leading telephone directory provides a solution to missed merchant mobile calls

http://ciamedia.com/

http://www.dasTelefonbuch.de/

Mobile ad-tech company CIAmedia today announced a deal with German print, online and mobile telephone directory service Das Telefonbuch. The directory has added CIAmedia's patented call triggered advertising SDK into its Android App, giving its user an automated and easy-to-use number suggest service.

Each time a user makes an unanswered business call, the CIAmedia SDK automatically provides alternative merchants based on location and merchant type which the user can then click to call. Up to 40% of business calls go unanswered when users call outside office hours, lines are busy, numbers are discontinued, businesses simply don't answer the phone, or the user only gets through to voicemail.

The CIAmedia SDK operates as part of the Das Telefonbuch app, in the background, so that alternatives are suggested to the user, even when the app is closed. With CIAmedia's technology inside the Das Telefonbuch app can now detect any unsuccessful business call, independent of where the user sourced and dialled the number from, e.g. following a search on Google, Bing, Yahoo, Yelp, Foursquare or any other site or app.

The service will drive more calls to Das Telefonbuch advertisers, greatly increasing value for advertisers that subscribe and appear in its directory.  In addition, CIAmedia's SDK multiplies impressions within the Das Telefonbuch App as every time a user cannot get through to a business the app automatically displays suggestions to the user, greatly increasing the value of its in-app inventory.  

Frank Gondorf, Managing Director for Das Telefonbuch-Servicegesellschaft said: "Integrating the CIAmedia SDK allows us to add a new level of convenience to our app users, making the Das Telefonbuch brand relevant to our users on a daily basis whenever a phone call goes unanswered. At the same time we provide an unprecedented opportunity for our advertisers to win new customers when other merchants miss calls."

Claudia Dreier-Poepperl, CEO and founder at CIAmedia, said: "We are delighted to see our patented ad-technology live in the largest market in Europe. For local search apps like Das Telefonbuch our technology represents an opportunity to increase the monetisation of their service offering by filling unanswered calls with highly targeted advertising. The benefits are threefold: increased call traffic to local advertisers, a massive uplift of in-app impressions, and an improved user experience for its customers."    

About Das Telefonbuch

Das Telefonbuch is jointly published by 38 publishing houses and the DeTeMedien GmbH. The media provides access any time and anywhere to over 30 million qualified address data: online via dastelefonbuch.de  and Windows 8, mobile via mobil.dastelefonbuch.de, via apps for iPhone and iPad, AndroidBlackBerry and Windows Phone 8. Or the classic way via directory inquiry, a printed directory or DVD-ROM. Furthermore, the popular directory offers many more options to find, use and process addresses - all in one.

About CIAmedia

CIAmedia is a mobile ad-tech company that delivers Call Triggered Advertising, creating entirely new mobile ad-inventory space that is initiated by voice calls and not only based on browsing or in-app activity. Turning almost every phone call into a new advertising opportunity CIAmedia's patented ad-technology, processes a user's call behaviour in real time to provide highly relevant targeting options for advertisers.

The ad-technology is available via the CIAmedia SDK to app publishers and developers who wish to instantly increase calls to their advertisers, impressions and revenue from their apps. CIAmedia's technology also runs in its popular CIA - Caller Identification App (cia-app.com) with more than 25 million users around the globe.

Formed in 2013 CIAmedia GmbH is privately held with headquarters in Vienna, Austria. 

For more information please visit http://ciamedia.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In high-production environments where release cycles are measured in hours or minutes — not days or weeks — there's little room for mistakes and no room for confusion. Everyone has to understand what's happening, in real time, and have the means to do whatever is necessary to keep applications up and running optimally. DevOps is a high-stakes world, but done well, it delivers the agility and performance to significantly impact business competitiveness.
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
ScriptRock makes GuardRail, a DevOps-ready platform for configuration monitoring. Realizing we were spending way too much time digging up, cataloguing, and tracking machine configurations, we began writing our own scripts and tools to handle what is normally an enormous chore. Then we took the concept a step further, giving it a beautiful interface and making it simple enough for our bosses to understand. We named it GuardRail after its function - to allow businesses to move fast and stay sa...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Media announced today that Sematext launched a popular blog feed on DevOps Journal with over 6,000 story reads over the weekend. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting an...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
SYS-CON Media announced today that Aruna Ravichandran, VP of Marketing, Application Performance Management and DevOps at CA Technologies, has joined DevOps Journal’s authors. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Aruna's inaugural article "Four Essential Cultural Hacks for DevOps Newbies" discusses how to demonstrate the...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's