SYS-CON MEDIA Authors: Noel Wurst, Liz McMillan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

News Feed Item

ADDING MULTIMEDIA Hudson’s Bay, Lord & Taylor Partner with True Fit to Help Consumers Shop with Increased Confidence

True Fit announced today that it will partner with Hudson’s Bay and Lord & Taylor to offer True Fit’s patented fit personalization technology to consumers at TheBay.com and LordandTaylor.com. True Fit is a big data technology company that provides leading fit personalization software to the world’s top retailers and brands. True Fit gives consumers a fast and easy way to shop with TheBay.com and LordandTaylor.com with confidence, eliminating guesswork.

In less than 60 seconds, consumers can create a True Fit profile at either site, enabling them to get a personal fit rating and size recommendation for every style. Further, the True Fit profile travels with the consumer, providing a seamless fit personalization experience across both sites.

To create a True Fit profile, consumers simply input one great fitting style they currently wear, and answer a couple questions about their body type, and then True Fit instantly returns a personal fit rating and size for every style. It’s fast, free for consumers, and there’s no measuring. Now, customers on TheBay.com and LordandTaylor.com have an even easier and faster way to discover styles they’ll truly love and keep the first time across a massive catalog of styles from top brands.

True Fit delivers high confidence recommendations by using machine learning algorithms to analyze massive amounts of data. True Fit’s platform has become the world’s largest collection of apparel, footwear, and consumer fit data, powering fit for over 1,000 top brands and millions of consumers. And the more consumers shop using True Fit, the smarter it gets at helping them.

“We are thrilled to be the first Canadian retailer to provide True Fit technology for our customers,” said Christina Callas, SVP, eCommerce & Digital Marketing, HBC. “This partnership will elevate our eCommerce platform for our customers by giving them more confidence in their purchases at thebay.com and lordandtaylor.com.”

"Hudson’s Bay and Lord & Taylor are distinguished retail leaders that leverage innovation and bring the very best technology to their customers to enhance their overall shopping experience and their tradition of service excellence,” said Bill Adler, CEO, True Fit.

About Hudson’s Bay Company Department Store Group

Hudson’s Bay Company Department Store Group comprises Hudson’s Bay in Canada and Lord & Taylor in the United States. Hudson’s Bay, founded in 1670, is North America’s longest continually operated company as well as Canada’s largest department store with 90 locations, unsurpassed in its fashion, beauty, home and accessory designers and brands, as well as thebay.com. Hudson’s Bay provides stylish, quality merchandise at great value, with a dedicated focus on service excellence. Lord & Taylor, founded in 1826, is America’s oldest department store and one of America’s premier retailers, with 49 full-line store locations throughout the Northeastern United States, two major cities in the Midwest, one major city in Florida, and lordandtaylor.com. Lord & Taylor has built a reputation for attentive customer service and high-quality merchandise focused on apparel and accessories. Hudson’s Bay Company trades on the Toronto Stock Exchange under the symbol “HBC”.

About True Fit

True Fit is the universal platform for discovering and purchasing apparel & footwear with confidence; True Fit shows consumers what’s True to them across millions of styles from the world’s best brands. True Fit is a big data company managing a growing database of the world’s top apparel, footwear and consumer fit data to help consumers, brands and retailers unlock the online footwear and apparel market. By deploying a concert of proven algorithms, True Fit translates how shoes and clothing fit shoppers viewing them on screen by instantly providing each consumer with a personal fit rating and size recommendation for every style. Removing the “will it fit?” barrier restores consumer confidence, allowing leading retailers and brands to grow their digital business. True Fit also provides rich insights to partnering retailers and brands, which leverage these insights to accelerate personalization and growth. True Fit is winner of 3 MITX Innovation Awards; Best Consumer Tech that Makes Life Easier, Best Analytics / Business Intelligence, and Best UX; and was selected Best of Web by InStyle Magazine.

For more information about True Fit, follow us on LinkedIn, Facebook and @TrueFit on Twitter.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
SYS-CON Media announced today that Aruna Ravichandran, VP of Marketing, Application Performance Management and DevOps at CA Technologies, has joined DevOps Journal’s authors. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Aruna's inaugural article "Four Essential Cultural Hacks for DevOps Newbies" discusses how to demonstrate the...
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
AppZero has announced that its award-winning application migration software is now fully qualified within the Microsoft Azure Certified program. AppZero has undergone extensive technical evaluation with Microsoft Corp., earning its designation as Microsoft Azure Certified. As a result of AppZero's work with Microsoft, customers are able to easily find, purchase and deploy AppZero from the Azure Marketplace. With just a few clicks, users have an Azure-based solution for moving applications to the...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...