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SYS-CON MEDIA Authors: John Wetherill, Harry Trott, Roger Strukhoff, Pat Romanski, Elizabeth White

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American Premium Water Corporation "APWC," Stock Symbol: HIPH, Has Been Invited by Talent Resources (NY) to Participate in Its TR SUITES 2014 at Sundance Film Festival in Park City, Utah (Jan 17-19 2014)

APWC Is Executing Its Plan of Aligning Its Portfolio of Brands With Events, Celebrities and TV & Film Personalities to Capture a Larger Market Share and Leverage Individual Brand and Company Awareness

ALPHARETTA, GA -- (Marketwired) -- 01/14/14 -- American Premium Water Corporation (OTC Pink: HIPH) is pleased to provide the following update to the investment community and our shareholders. In order to achieve the Corporation's vision and business plan of Marketing, Promoting and Branding High Altitude-Alkaline bottled water in glass, APWC will be participating in the TR SUITES 2014 at Sundance Film Festival in Park City, Utah (January 17th-19th 2014).

Talent Resources and its TR SUITES head to Park City, Utah for the sixth year making it the most Buzz worthy and Beloved Luxury Daytime Suite during the Sundance Film Festival. The TR SUITES are larger and more premium than ever with the ultimate location directly across from the epicenter of the film festival, the Egyptian Theatre on the forefront of Main Street. For the very first time, Talent Resources has upped the ante by securing a radiant and spacious venue with some of the most recognizable and first-class amenities in town, including: private concerts, a live music series and a fully equipped salon as well water provided to attendees by American Premium Water Corporation/L'Alpina. All of these creative elements will help make it the most talked about premier lifestyle & hospitality destination in all of Park City.

In 2013 the TR Suites had some of the most notable names in Hollywood visit such as: Mariah Carey, Paris Hilton, Octavia Spencer Jane Lynch, Danny Masterson, Annalynne McCord, and Mario Lopez. The TR SUITES have garnered more than 650 million media impressions and are featured in national broadcast, http://www.extratv.com/2012/01/24/extra-raw-talent-resources-hosts-tr-suites-at-sundance/, as well as dozens of print outlets and countless blog sites worldwide. We are confident by working with Talent Resources our brands and company will gain national and international recognition which we feel will help us grow the sales of our individual brands. It's truly a testimony of our superior product and its potential that we have been invited by Talent Resources to participate in the TR SUITES 2014. We have no doubt that this opportunity will help us grow brand awareness, reach our target consumer and help educate them on our company and its product line. For the past five years the TR SUITES has been the place to be for Hollywood's elite to see and be seen, premium brands and worldwide media. We welcome shareholders and the investment community to look at the following links to learn more: http://vimeo.com/76985137, http://www.huffingtonpost.com/zorianna-kit/sundance-film-festival-20_b_1231049.html, http://hollywoodlife.com/2013/01/20/celebs-grab-monster-dna-headphones-at-tr-suites-during-sundance/.

Mike Heller, the CEO of Talent Resources, says, "I am excited to bring back The TR SUITES to Park City ever." He goes on to note that, "We're so grateful for everyone's continued support as Talent Resources returns to Utah for the sixth consecutive year." When asked about what he thought of L'Alpina water he replied, "Best water in the world." He further added on the TR SUITES 2014, "We look forward to making an even larger impact this year, as Talent Resources continues to meaningfully bridge premium brand experiences with the Hollywood elite."

The TR SUITES will be held at the Blue Iguana Restaurant at 255 S. Main St. for one weekend only from January 17th-19th in Park City, Utah.

"We are pleased to be working with Talent Resources as previously announced in October 2013. And we are excited that we were invited by Talent Resources to participate in TR SUITES 2014. We feel it's an incredible opportunity to showcase our superior brands such as L'Alpina 9.5pH artesian water bottled in glass. We are looking forward to the tremendous exposure being in the TR SUITES 2014 will afford our brands and company. We also hope this will be the first of many Talent Resources events we participate in," said Alfred Culbreth.

Forward-Looking Statements

This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information included in this Press Release including such forward-looking statements.

This press release is issued on behalf of the Board of Directors by Alfred Culbreth, CEO and Director.

Safe Harbor Statement
THIS NEWS RELEASE CONTAINS "FORWARD-LOOKING STATEMENTS," AS THAT TERM IS DEFINED IN SECTION 27A OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED, AND SECTION 21E OF THE UNITED STATES SECURITIES EXCHANGE ACT OF 1934, AS AMENDED. STATEMENTS IN THIS NEWS RELEASE, WHICH ARE NOT PURELY HISTORICAL, ARE FORWARD-LOOKING STATEMENTS AND INCLUDE ANY STATEMENTS REGARDING BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS REGARDING THE FUTURE.

THIS NEWS RELEASE HAS BEEN PREPARED BY MANAGEMENT OF THE COMPANY WHO TAKES FULL RESPONSIBILITY FOR ITS CONTENTS. NO SECURITIES REGULATORY AUTHORITY HAS APPROVED OR DISAPPROVED OF THE CONTENTS OF THIS NEWS RELEASE. THIS NEWS RELEASE SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY JURISDICTION IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH JURISDICTION.

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