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iSatori Launches New, Improved Website: iSatori.com

Developed to Be Extremely Easy to Use, Navigate, and Purchase From to Enhance the Users' Experience and Help More People Reach Their Fitness and Physique Development Goals

GOLDEN, CO -- (Marketwired) -- 01/14/14 -- iSatori, Inc. (OTCQB: IFIT), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, announces the launch of its brand-new consumer website at www.iSatori.com.

"After over six months of planning and development, we are excited to announce the launch of our new iSatori.com website," states Stephen Adele, Founder and Chief Executive Officer of iSatori, Inc. (www.isatori.com). "Our new site was developed to be extremely easy to use, navigate, and purchase from."

iSatori's Ecommerce Manager, Nic DeHerrera, adds, "We have always believed in providing complete solutions instead of just selling a single supplement, as we know that helps our customers accomplish their goals and builds a long-term relationship for greater lifetime value. Now, we made that type of helpful information more readily accessible on the new iSatori.com, so people can accomplish their goals, easier and faster."

According to the Nutrition Business Journal, of the $30-billion nutritional supplements market in the U.S., the Internet comprises over 15% of those sales for sports nutrition and weight-loss supplements, and the Internet continues to outpace all other retail channels in year over year growth. "It's for this reason," announces Mr. Adele, "that we continue to invest in our ecommerce infrastructure and partner with other leading Internet retailers, like Drugstore.com, Bodybuilding.com, and TigerFitness.com, to reach more consumers and capitalize on this continuously growing trend."

In addition to the new site, iSatori is planning on improving its already successful email marketing and newsletter strategy, which will tie in closely with the new site with state-of-the-art tracking to determine how to more successfully manage the ecommerce channel of iSatori's business.

The new website, and additional information about iSatori, can be found at www.iSatori.com.

About iSatori, Inc.

iSatori is a consumer products firm that develops and sells nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." More information about the Company is available at http://www.isatori.com.

Forward-Looking Statements

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.

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