SYS-CON MEDIA Authors: Ava Smith, Scott Bampton, Elizabeth White, Glenn Rossman, Pat Romanski

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Snyder's of Hanover® Launches Sweet & Salty Flavored Pretzel Pieces

Expanded Line Now Includes Cinnamon Sugar and Salted Caramel Varieties

HANOVER, Pa., Jan. 14, 2014 /PRNewswire/ -- In response to the growing popularity of sweet and salty flavor mash-ups, Snyder's of Hanover is excited to add Cinnamon Sugar and Salted Caramel varieties to its existing line of Flavored Pretzel Pieces.

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Hitting store shelves this January, consumers are now offered an expanded opportunity for enjoyment beyond Snyder's of Hanover's traditional savory flavors. Both of the sweet and salty varieties will retail around $3.69 for a 10-oz bag.

  • Sweet and Salty Cinnamon Sugar Pretzel Pieces — The classic combination of cinnamon and sugar is sprinkled on lightly salted and crunchy, bite-size sourdough Pretzel Pieces.
  • Sweet and Salty Salted Caramel Pretzel Pieces — Buttery caramel is accented with flecks of salt on bite-size, golden-brown sourdough Pretzel Pieces that bring a big crunch to this flavor favorite.

Previously, pretzel lovers could only satisfy their sweet and salty cravings for a few months out of the year with the brand's Pretzel Dips line, which features Snyder's of Hanover pretzels dipped in Hershey's® Milk Chocolate, Special Dark® Chocolate or White Creme. But with 56% of Americans snacking for enjoyment, according to research specialist Symphony IRI Group, Snyder's of Hanover wanted to make this popular combination a more permanent option in the snack aisle.

"Sweet and salty remains a popular consumer snack request, so adding the flavor combination to our Pretzel Pieces line was a natural extension. There are so many wonderful ways to enjoy them. Get creative by pairing them with your favorite desserts, like ice cream, or eat them right out of the bag." said Bob Gould, Marketing Manager for Snyder's of Hanover. "We are thrilled to offer consumers a whole new way to enjoy our pretzels."

These new snacks are also a great complement to snack mixes and recipes. For more ideas or to learn more about Snyder's of Hanover's full line of Flavored Pretzel Pieces visit www.snydersofhanover.com.

About Snyder's of Hanover
For more than 100 years, Americans have enjoyed Snyder's of Hanover pretzels. With their unique sourdough heritage, Snyder's of Hanover pretzels today are available across the country in single-serve sizes as well as larger, 10, 12 and even 16-ounce bags perfect for sharing. Today, America's favorite pretzel is available in a wide variety of flavors, recipes and shapes, including traditional hard pretzels, flavored pretzel bites, sticks, rods, nibblers and even gluten-free options. For more information, visit www.snydersofhanover.com. Or find Snyder's of Hanover on Facebook, Twitter or Pinterest.

About Snyder's-Lance
Snyder's-Lance, Inc., headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio, and Ontario, Canada. Products are sold under the Snyder's of Hanover®, Lance®, Cape Cod®, Pretzel Crisps®, Krunchers!®, Tom's®, Archway®, Jays®, Stella D'oro®, EatSmart Naturals®, O-Ke-Doke® and Grande® brand names along with a number of private label and third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. LNCE-G

SOURCE Snyder's of Hanover

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