SYS-CON MEDIA Authors: Liz McMillan, Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith

News Feed Item

2014: Mobile Email Opens Hit 51%

Litmus, provider of web-based email rendering, email analytics and spam testing tools, reports that mobile now accounts for the majority of email opens, with a 51% share. Meanwhile, Android has risen to the top three in email client market share.

Litmus is able to share these statistics after analyzing more than 321 million email opens compiled from data collected worldwide by Litmus Email Analytics.

“This is an increase of three percentage points since the previous record of 48% from October 2013,” said Justine Jordan, Litmus marketing director. “Desktop opens now make up 31% of opens, while webmail has dipped to 18%. It seems that each passing holiday season brings everything ‘mobile’ a little closer to taking over the world. This ongoing trend is one of many indications that the rise of mobile is primarily consumer-driven.”

MOBILE LEADS AT THE EXPENSE OF WEBMAIL

Since November 2012, mobile opens have increased 24% (from 41% to 51%), while webmail has decreased 29% (from 28% to 20%), essentially leading to a swap between the two environments. Desktop opens have seen a less dramatic change, with a decrease of just 6% since November 2012 (from 31% to 29%); further evidence that consumers are the ones turning to their smartphones for email, while businesses continue to rely on desktop email.

61% OF WEBMAIL USERS PREFER READING EMAIL ON MOBILE

Email analytics data taken from more than six million webmail opens shows that webmail users prefer reading email on mobile. Webmail users can choose to view messages in a browser, using a mobile device, or even in a desktop email client, and no surprise—they are turning to mobile more often.

  • A whopping 61% open on a mobile device
  • 22% of webmail users open emails in a browser
  • 17% open in a desktop email client

Webmail provider trends:

  • Gmail and Yahoo! users are the most mobile-savvy, with 68% of opens occurring on a smartphone or tablet
  • 56% of AOL opens happen on mobile
  • Outlook.com users use mobile about half the time, with 47% of opens coming from devices

Specific operating systems or devices most popular amongst webmail users:

  • Apple iPhone: 26%
  • Google Android: 22%
  • Apple iPad: 13%

ANDROID UPSETS IPAD FOR #3 SPOT

As mobile tipped past the 50% point, Android enters 2014 as a member of the top three in email client market share. The platform has finally pulled ahead and claimed iPad’s long-held spot at #3, gaining nearly four percentage points and upsetting iPad with 12% of total opens.

While Android opens are hard to track due to automatic image blocking, sales of Android smartphones have continued to outpace other platforms. Gartner reports that 82% of smartphones sales in Q3 2013 were for Android devices, compared to 12% for iOS.

Get more email client market share stats by visiting the Litmus blog. Or discover your mobile email audience with a free Litmus trial.

About Litmus

Agencies, designers and marketing teams worldwide use Litmus email preview and analytics solutions to test, target and optimize their campaigns. View compatibility in major desktop, webmail and mobile email clients; identify mobile users; scan content and reputation against server-side and ISP filters; and save valuable time troubleshooting and verifying campaigns. http://litmus.com/

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
High-performing enterprise Software Quality Assurance (SQA) teams validate systems that are ready for use - getting most actively involved as components integrate and form complete systems. These teams catch and report on defects, making sure the customer gets the best software possible. SQA teams have leveraged automation and virtualization to execute more thorough testing in less time - bringing Dev and Ops together, ensuring production readiness. Does the emergence of DevOps mean the end of E...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
"Verizon offers public cloud, virtual private cloud as well as private cloud on-premises - many different alternatives. Verizon's deep knowledge in applications and the fact that we are responsible for applications that make call outs to other systems. Those systems and those resources may not be in Verizon Cloud, we understand at the end of the day it's going to be federated," explained Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, in this SYS-CON.tv interview at...
"For the past 4 years we have been working mainly to export. For the last 3 or 4 years the main market was Russia. In the past year we have been working to expand our footprint in Europe and the United States," explained Andris Gailitis, CEO of DEAC, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. Acco...
"Cloud consumption is something we envision at Solgenia. That is trying to let the cloud spread to the user as a consumption, as utility computing. We want to allow the people to just pay for what they use, not a subscription model," explained Ermanno Bonifazi, CEO & Founder of Solgenia, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps,...
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...