SYS-CON MEDIA Authors: Adrian Bridgwater, Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman

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Booking.com Recognized by HSMAI Adrian Awards and Launches New "Booking Epic" Brand Campaign

AMSTERDAM, Jan. 15, 2014 /PRNewswire/ -- Booking.com (http://www.booking.com), the largest brand in the global online accommodation sector, has been recognized by The Hospitality Sales and Marketing Association International (HSMAI) for its first U.S. advertising campaign, 'Booking.yeah', which launched in 2013. On the heels of this prestigious recognition, the company has just released its next brand campaign, this time putting the spotlight on Booking.com's vast range of accommodation.

(Photo:  http://photos.prnewswire.com/prnh/20140115/NY46887-a)
(Logo:  http://photos.prnewswire.com/prnh/20140115/NY46887LOGO-b)

"We're proud that the Adrian Awards have recognized the Booking.yeah campaign and our commitment to helping U.S. travelers experience the 'delight of the right' with their accommodations," said Paul Hennessy, Booking.com's Chief Marketing Officer. "With more than 25 different varieties and 400,000 properties in 193 countries, Booking.com has the best accommodation offering in the world. As the campaign continues, we look forward to bringing these Booking.yeah moments to even more American travelers from coast to coast."

Booking.com's new 2014 campaign will reaffirm its dedication to delighting consumers and raise the bar for travelers, sharing how even the smallest detail in their accommodation can deliver a "Booking Epic" experience.

The first TVC of the campaign, 'Booking Epic', dramatizes the quirky things that people love about their accommodation stays, whether it's a complimentary breakfast, the cashew nuts in the minibar, the "plushocity" of the carpet, or an incredibly powerful hair dryer.

"Finding the right accommodation isn't just about the killer room and the killer view. We know there are a thousand little and often weird details that cause travelers across the globe to glow," said joint Wieden+Kennedy Amsterdam Creative Directors Genevieve Hoey and Zach Watkins.

The 'Booking Epic' advertising campaign was created by Wieden+Kennedy Amsterdam and will air across the U.S. from January 13, 2014.

Quick facts about the 2014 campaign

* The award-winning filmmaker collective Traktor were at the direction helm once more.
* The TVC was shot in various locations in Auckland and Wellington, New Zealand, along with jungles and beaches in Bali – in Booking.com hotel and accommodation partners. 
* Media buying by Wieden+Kennedy New York.

Click HERE to view and link to the 'Booking Epic' 60 second film.

About Booking.com
Booking.com is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property – from small independents to five-star luxury. Guests can access the Booking.com website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don't pay booking fees – ever. The Booking.com website is available in 42 languages, offers over 407, 500 hotels and accommodations in 193 countries, features over 24 million reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With over 16 years of experience and a team of over 6,400 dedicated employees in 115+ offices worldwide, Booking.com operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.

Established in 1996, Booking.com B.V. owns and operates Booking.com™, and is part of The Priceline Group (NASDAQ: PCLN). Follow us on Twitter, Google+, Pinterest, like us on Facebook, or learn more at http://www.booking.com.

About Wieden+Kennedy Amsterdam
Wieden+Kennedy is an independent, creatively led advertising agency that creates strong and provocative relationships between good companies and their consumers. Founded in 1992, the Amsterdam office is a truly international agency purposefully built to produce global and pan-European campaigns. Clients include Booking.com, Heineken, Coca-Cola, Nike, and Electronic Arts. http://wkamst.com

About the HSMAI awards
The Adrian Awards honors exceptional advertising, digital marketing and public relations campaigns in the hospitality, travel and tourism industries. More than 1,200 entries from around the world were reviewed by top experts in travel, tourism, hospitality and media. Booking.com was selected for the Gold Adrian Award which will be presented at the 57th annual Adrian Awards ceremony held on February 24, 2014 in New York City.

 

SOURCE Booking.com

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