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SYS-CON MEDIA Authors: Liz McMillan, Kevin Jackson, Peter Silva, Greg Wind, Glenn Rossman

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Fashion and High-Tech Function Unite With Zumba's Ultimate New Dance Shoe Line

Get Ready to Slide, Shimmy, Stomp and Turn With the Best Impact, Flex and Energy Footwear Designs

MIAMI, FL--(Marketwired - January 15, 2014) - The global multimedia fitness leader and creator of the acclaimed Zumba® fitness revolution is now spearheading another first: dance fitness meets fashion -- for your feet.

Today, Zumba unveils its technology-clad footwear uniquely designed for the ultimate dance-fitness experience. The three new footwear styles, which come in a variety of vibrant colors, have unique Z-Slide™ technology allowing the wearer to safely slide across any surface.

"Hundreds of thousands of people have been asking for it -- the perfect shoe designed to let you move in a Zumba® class, or any dance class," said Zumba Chief Apparel Officer Brian Ruskin. "The biggest thing that sets these sneakers apart is the advanced performance technology that you can't find in any other shoe out there on the market today."

The Z-Slide technology is incorporated on the outsole of the footwear to increase mobility and allow the freedom to slide on any floor surface (including carpet). In addition, Zumba's Ball Pivot Point technology on the shoe's sole eases movement and provides security while turning or spinning during dance movements. To learn more about each distinct style and take a quiz to find out which shoe is the best fit, visit Zumba.com/solemate . A look at the three styles:

  • Zumba® Impact : For the high-steppers, stompers and hip-hoppers - Z-Compress Outsole technology reduces the force of impact and then returns to its original form for the next impact.
  • Zumba® Flex : For those who like to spin, slide, turn and get a little twisted - Z-ARCH technology maximizes arch support allowing Zumba fans greater flexibility to express themselves -- at the heart of the fitness-party!
  • Zumba® Energy : For those who hear a beat and start to bounce - offers a lightweight cushioning system that minimizes energy expended during performance to reduce fatigue.

Zumba's footwear collection is now available in an array of colors on zumba.com/solemate and in select Lady Foot Locker stores throughout the US. The low-tops range in price from $75-$90, while the high-tops are priced at $100.

About Zumba Fitness
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Known as the ultimate "fitness-party", Zumba® classes blend upbeat world rhythms with easy-to-follow choreography, for an effective, total-body workout. Founded in 2001, the company is the largest branded fitness program in the world -- reporting more than 15 million weekly participants, in over 200,000 locations across more than 180 countries. In addition to its original Zumba® program, the company also offers a variety of specialty classes, including: Zumba® Step; Zumba Gold® (active older adults); Aqua Zumba®; Zumba® Kids/Zumba® Kids Jr. (ages 4-11); and Zumbini (ages 0-3). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games and Fitness-Concert™ events. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com. Find us on Facebook and, Twitter

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