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SYS-CON MEDIA Authors: Liz McMillan, Jon McNeill, Elizabeth White, Pat Romanski, Carmen Gonzalez

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Netmining Debuts “Dynamic Insights” Display Reporting Dashboard For Online Marketers

Netmining, a leading provider of real-time audience targeting solutions, today announced the launch of its Dynamic Insights reporting dashboard to aggregate and summarize advertiser display data into clear insights that are actionable at a glance. With the new platform, marketers can access their Netmining data from any standard browser, including browsers on tablet devices, to see how their different campaign tactics are performing. A core, industry-first capability of the platform is the handling and presentation of each marketer’s peer set data.

Among other benefits and features, Netmining’s Dynamic Insights allows advertisers to see how various creative units are performing and can help identify which states had the highest conversion rates within their SmartRemarketing℠ and prospecting campaigns. Transparent, real-time data that can be accessed at any time helps marketers reach and exceed their campaign goals.

To assist marketers in the competitive landscape, anonymized peer-set data is aggregated and provided in the Dynamic Insights dashboard for marketers to gauge how their campaigns are performing within their verticals. At a glance, they can review averages on various metrics, within an easy-to-understand graphical interface.

“We’ve been running multiple client campaigns with Netmining for a few years now. This new level of access into our own performance has made us smarter and quicker on our feet,” said Jarod Caporino, Managing Partner, Resolute Digital. “Many of our brands market within very active, competitive categories, so the peer set capability has been game changing.”

Netmining President, Chris Hansen, explains how the Dynamic Insights dashboard originated through client feedback. “Our clients have come to us over the past year with a desire for more analytics that provides transparency and granularity into their campaigns, and insights they can act on to help them exceed their goals. We listened to our clients and are excited to announce the first iteration of the Dynamic Insights dashboard that will address some of those needs. This is an example of actually putting actionable insights around ‘big data’. We plan on keeping this product a growing piece of our offerings that will become even more robust over time.”

Key Benefits

  • Access on-demand dynamic insights for all Netmining managed display campaigns
  • See how campaigns perform against others within the relevant peer set
  • Plan future campaigns with insights on which ad sizes/types, time of day, or geo are best performing for each display tactic
  • Stay informed on how display tactics are doing overall with the Netmining Impact Scores
  • Move beyond the traditional display marketing spreadsheet report with highly engaging and visual graphics

Key Features

  • Visual, actionable insights presented in a dynamic user interface
  • Dashboard is accessible anytime through any standard browser, including tablet devices
  • Peer set data is provided to gauge how an advertiser compares with others in the same vertical
  • Diverse data sets and interface layouts:
    • Campaign visual displays the key performance indicators such as impressions, clicks, conversions, and spend vs. ROI
    • Time visual provides an understanding of how long the consideration timeframe is typically before an engagement and the best time of day to deliver impressions
    • Device visual shows the distribution of users, clicks, conversions, and impressions across different types of devices
    • Geo visual identifies the regions (state and DMAs) to focus display targeting efforts
    • Ad Distribution visual shows performance among banner ad creative sizes
    • Scores visual ranks the efficiency of various publisher inventory sources being used as well as the purchase efficiency by Netmining scores
    • Modeling visual displays a heat map of consumer nodes that are used to help marketers find audiences that look like their most engaged users. Each node features the top categories that make up that audience segment

Netmining clients have free and unlimited access to this new Dynamic Insights dashboard.

About Netmining

Netmining is a leading provider of real-time targeting solutions designed to help marketers understand and reach their audiences online. We combine our own unique blend of audience planning, targeting, bidding and optimization capabilities to deliver exceptional campaign performance. Our Audience Scoring Engine translates data into customer intelligence that yields high performing and highly relevant online advertising, targeted to your customer. Clients include BMW, Audi, Mitsubishi, Pandora, CDW, Chase, Hilton, Cole Haan, Group M, OMD, Neo@Ogilvy, Universal McCann and iProspect, among others. For more information, please visit netmining.com or follow us on Twitter@netmining.

Netmining is a member of the Interactive Advertising Bureau (IAB), the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA).

Please contact Lynda Liu, Marketing Manager at 212.703.7210 or [email protected] for more information.

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