SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

News Feed Item

App Streaming Leader Agawi Announces Lighthouse Partner Program for Ad Networks Deploying AppGlimpse(TM) Platform to Serve "Playable Ads" Inside iOS & Android Apps for Smartphone & Tablets Over Wi-Fi and 4G

Agawi's AppGlimpse "Try Before You Download" Playable Ads to Be Available at Scale for Ad Networks and App Publishers to Drive Quality App Installs in 2014

SAN FRANCISCO, CA -- (Marketwired) -- 01/15/14 -- The mobile advertising industry -- always seeking new ways to capture the attention of today's on-the-go consumers -- has a new arrow in its quiver for 2014 with action-packed, playable ads designed to let consumers "try before they download" an app or a game.

The technology for playable ads -- called AppGlimpses -- comes from app streaming leader Agawi which has streamed over one billion minutes of apps since 2011. Agawi launched the world's first playable mobile ad trials in June 2013, and has today announced its Lighthouse Partner program for the AppGlimpse™ platform. Ad networks, advertisers and publishers are invited to join the program which is offering attractive pricing and collaboration on ad unit design for a limited number of partners selected in Q1. Interested companies can sign up by sending an email to [email protected].

"AppGlimpse is the only platform that requires no work for the advertisers, and has been battle tested in live trials with hundreds of thousands of real users," said Rohan Relan, co-founder and CEO of Agawi. "Banners are passé, and video is not differentiated anymore. AppGlimpse provides an engaging experience that motivates consumers, drives more impressions, and ultimately delivers a greater long-term value through increased user engagement."

Big Blue Bubble, an advertising partner during the AppGlimpse trial and makers of hit games like My Singing Monsters had this to say:

"To say we're pleased with the AppGimpse trial we participated in would be the understatement of the year. The quality of users from the initial trial exceeded our expectations and the technology performance is superb." - Bryan Davis, Director Business Development, Big Blue Bubble.

The Battle for Mobile Eyeballs

Playable "try before you download" ads are the latest salvo in the battle for advertisers to grab more consumer eyeballs and provide an experience that ensures a purchase doesn't disappoint. With AppGlimpse, the user can "play around and check out the app" without having to click to an app store, wait three minutes to enter passwords, and then download the app.

"Current mobile ad solutions just don't grab attention like the option to actually try an app or game before you spend your money," explained Relan. "AppGlimpse is all about long-term value... when you're happy with your purchase you tend to keep engaged, buy more items and spend more time in that app or game."

How it Works for Advertisers

AppGlimpse is the only platform with zero work for the mobile advertiser, and with the capacity to serve ads globally over Wi-Fi, 4G and some LTE and 3G networks economically and at scale.

Advertisers simply upload their app or game to the AppGlimpse dashboard where Agawi automatically creates a virtualized version to stream from the Agawi cloud. Playable ads can range from one to two minutes before directing the consumer to a full, downloadable version for purchase.

AppGlimpse is designed to drive higher eCPMs and currently supports the top performing ad formats with easy integration.

In Mobile Ads, Context is Important but User Experience is King

Peter Relan, Chairman and co-founder of Agawi, explains that context -- showing the ad to the right user, at the right time, in the right place -- plays an important role in consumer and advertiser relationships. However, from a user perspective, the experience of the ad is king.

"AppGlimpse is designed as a better alternative to banner ads which some regard as ineffective because they take up an important part of a small screen, often appear to be annoying and are terrible user experiences," said Relan.

What AppGlimpse provides, says Relan, is a delivery platform that enables ad networks to instantly achieve a quality experience by giving the user a beautiful interactive native app experience.

See AppGlimpse in action:
http://youtu.be/igfnaRVnv

About Agawi

Agawi is a technology platform company focused on low-latency streaming of apps from the cloud to mobile devices. We work with a variety of partners including Microsoft, Marvell and NVIDIA, leading app publishers, and Cloud Service Providers to provide a high-performance, scalable, and cost effective cloud-based platform for app streaming. Based in Menlo Park, CA, Agawi was founded by Silicon Valley veteran entrepreneurs and spun out of the YouWeb Incubator in 2010. It recently won a Best in Biz award for fastest-growing small company.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2496169

Media Contact
Peter Brooks
Agawi.io
415-425-4225

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to th...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo – to be held June 9-11, 2015, at the Javits Center in New York City, NY – is now accepting Hackathon proposals. Hackathon sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem. At Cloud Expo 2014 Silicon Valley, IBM held the Bluemix Developer Playground on November 5 and ElasticBox held the DevOps Hackathon on November 6. Both events took place on the expo fl...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
Fundamentally, SDN is still mostly about network plumbing. While plumbing may be useful to tinker with, what you can do with your plumbing is far more intriguing. A rigid interpretation of SDN confines it to Layers 2 and 3, and that's reasonable. But SDN opens opportunities for novel constructions in Layers 4 to 7 that solve real operational problems in data centers. "Data center," in fact, might become anachronistic - data is everywhere, constantly on the move, seemingly always overflowing. Net...