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Wharton, AICPA, and The FENG Added as Sponsors of Proformative's ProformaTECH 2014

World Class Finance Organizations to Join Exclusive Gathering of CFOs, Senior Corporate Finance Execs at Premier Financial Technology Conference

SAN JOSE, Calif., Jan. 15, 2014 /PRNewswire/ -- Proformative, the pioneering leader in Enterprise Social Procurement™ for the office of the CFO, today announced the addition of three prominent finance organizations as newly added sponsors of ProformaTECH 2014, the premier technology conference for senior corporate finance-related executives. Adding to the impressive mix of CFOs, industry leaders, subject matter experts, and solution providers, the Wharton School of the University of Pennsylvania, the American Institute of CPAs (AICPA), and The Financial Executives Networking Group (The FENG) will join the exclusive gathering at the Venetian Las Vegas on February 13, 2014.

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With one of the most published faculties and largest and most influential alumni networks of any business school, Wharton is an engine of positive, dynamic change and innovation that advances economic and social welfare around the world. Offered in Philadelphia and San Francisco, the Wharton Executive MBA (EMBA) Program is an immersive 24-month program designed for working executives.

"To succeed in today's competitive environment, it is imperative for CFOs and senior finance executives to grow beyond their traditional roles and take a more active role in strategy formulation for their companies," said Dr. John R. Percival, Adjunct MBA Professor of Finance, Wharton School. "This requires a broader understanding of the various ways in which their organizations create and sustain value, including leveraging technology as a key strategy enabler and source of competitive advantage."

The AICPA is the world's largest member association representing the accounting profession, with more than 394,000 members in 128 countries and a 125-year heritage of serving the public interest. The AICPA sets ethical standards for the profession and U.S. auditing standards for audits of private companies, nonprofit organizations, federal, state and local governments. It develops and grades the Uniform CPA Examination and offers additional credentials for CPAs who concentrate in specialized areas. Through a joint venture with London-based Chartered Institute of Management Accountants (CIMA), the organization has established the Chartered Global Management Accountant designation to elevate management accounting globally.

"Finance leaders today are facing an unprecedented level of both risk and opportunity and will increasingly be called upon to provide the critical decision support required to outmaneuver the competition," said Ash Noah, CPA, CGMA, AICPA's Vice President of External Relations, Management Accounting. "I'm looking forward to sharing what we are hearing from finance leaders around the world as to how the role of finance is evolving, as well as insights on how a new breed of CFO is helping organizations capitalize on change and create sustainable value."

With its membership consisting primarily of chief financial officers, treasurers, managing directors, controllers, and vice presidents of FP&A, finance, audit, tax and M&A, The FENG is the world's largest networking group of senior financial officers. Founded in 1991, the organization boasts more than 46,000 members globally, who represent the senior financial management of more than 10,000 private and 3,000 public companies. More than 40% of The FENG members work at companies with annual sales exceeding $500 million. The FENG has chapters and meetings in over 70 cities and has special interest groups based on industry and financial function to allow members to network more effectively.

"Technology should act not only as a tool to help finance leaders run their organizations more efficiently, but more importantly as an enabler to their strategic visions," commented Bruce Lynn, The FENG's Co-Chairman. "This requires a more holistic understanding of how IT should fit into a larger context. ProformaTECH is the ideal opportunity for senior finance executives to educate themselves on these types of critical issues in order to ensure close organizational alignment between IT and a high return on investments."

Wharton, the AICPA, and The FENG will join over 40 leading organizations at ProformaTECH 2014, where more than 250 attending practitioners—including CFOs, VPs and Directors of Finance, FP&A professionals, Controllers, and Treasurers—will take part in this unique opportunity to uncover strategies and emerging technologies that enable senior corporate finance executives to realize their operating visions. The only practitioner-driven conference designed specifically for the CFO and the office of finance, ProformaTECH 2014 combines educational sessions, best practices, and expert advice with a showcase of real-world applications across multiple technologies and industries. ProformaTECH 2014 offers this highly selective and influential constituency a rare opportunity to share their collective experience and learn how leading organizations are leveraging technology to re-invent their corporate finance operations and enterprises, drive new growth, shrink operating costs, and discover new sources of competitive advantage.

NetSuite, the industry's #1 provider of cloud-based financials/ERP and omnichannel commerce software suites, will return as the event's Platinum Sponsor for the second year. Gold sponsors include such industry-leading enterprise solution providers as Aria Systems, Ariba, Compuware, Domo, Intacct, Softrax, Transverse, Xactly and Zuora.

For more information please visit: www.proformative.com/technology-conference/.

About Proformative

The largest and fastest-growing online community and resource for the office of the CFO, Proformative is the pioneer in Enterprise Social Procurement™, a peer-driven community model enabling corporate finance professionals to make smarter, more informed purchasing decisions for complex enterprise products and services. Based in Silicon Valley, CA, Proformative reaches more than a million corporate finance and related executives at companies ranging from start-ups to the Fortune 500 and is comprised of nearly 50,000 community members.

Enterprise Social ProcurementTM is a trademark of Proformative.

For more information about Proformative, please visit www.proformative.com

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