|By Business Wire||
|January 15, 2014 12:02 PM EST||
Research and Markets (http://www.researchandmarkets.com/research/cf5q46/digital_camera) has announced the addition of the "Digital Camera Market in the US 2014-2018" report to their offering.
The analysts forecast the Digital Camera market in the US to grow at a CAGR of 8.3 percent over the period 2013-2018. One of the key factors contributing to this market growth is the increasing demand for MILC. The Digital Camera market in the US has also been witnessing the increase in demand for personalized digital cameras. However, the increasing threat from smartphones could pose a challenge to the growth of this market.
Key vendors dominating this space include Canon Inc., Nikon Corp., Sony Corp., Samsung Electronics Co. Ltd., and Panasonic Corp.
Other vendors mentioned in the report are Casio Computer Co., Fujifilm Corp., Hewlett-Packard Co., Leica Camera AG, Olympus Corp., Ricoh Co. Ltd., Sakar International Inc., Sigma Corp., and Toshiba Corp.
Commenting on the report, an analyst from the team said: The Digital Camera market in the US is witnessing an increase in the demand for personalized digital cameras among end-users. Vendors are increasingly introducing personalized digital cameras in the market to meet the requirements of end-users. For instance, advanced waterproof and rugged digital cameras are being introduced in the market in different colors. Moreover, vendors are targeting female customers with their mirrorless cameras. This trend of targeting consumers with personalized products is also helping the vendors to better understand customer needs and design and introduce products accordingly in the market.
According to the report, the Digital Camera market in the US is driven by many growth factors, one of which is the increasing demand for MILCs. The increase in the demand for MILCs is mainly attributed to their improved features and light weight. Moreover, these cameras are gaining popularity among female end-users because of their availability in different colors. Vendors are also promoting their products through women-centric advertisements that encourage women to purchase these digital cameras.
For more information visit http://www.researchandmarkets.com/research/cf5q46/digital_camera
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