Click here to close now.

SYS-CON MEDIA Authors: Carmen Gonzalez, Kevin Jackson, Peter Silva, Greg Wind, Glenn Rossman

News Feed Item

Good Food Made Simple Empowers Consumers to Eat Clean, Eat Simple

New survey reveals concerning data about people ingesting potentially harmful ingredients due to misreading or misunderstanding ingredient lists

BOSTON, Jan. 15, 2014 /PRNewswire/ -- Potassium Sorbate? Tetrasodium Pyrophosphate? Disodium Dihydrogen Pyrophosphate? Good Food Made Simple – a brand committed to using clean, simple ingredients – believes that if you can't pronounce an ingredient, or don't know what it means, you should be highly skeptical of eating it. That's why today, Good Food Made Simple is launching "Eat Clean, Eat Simple," a national campaign that helps people take control of what they put in their bodies by educating and inspiring them to read and understand ingredient labels – not just glance at the Nutrition Facts.

A recent survey conducted by Good Food Made Simple reveals that despite warnings about harmful ingredients found in packaged foods, Americans still purchase and consume foods that contain ingredients directly linked to long-term health problems. According to the survey, only 35 percent of Americans always read ingredient lists before purchasing packaged food. Of those people, only half of them do so to make sure that all of the ingredients are clean – with no preservatives, no additives, no hydrogenated oils (a source of trans fat), no artificial colors, flavors or sweeteners.

"Consumers are used to the convenience that comes with packaged foods, however, convenience often comes with a trade-off of less than wholesome ingredients," said George Gavris, Managing Partner at Good Food Made Simple, Inc. "We passionately believe that ingredients are the priority in every product, so we only use clean ingredients – ones people can understand and identify – that come from nature and farms, not science labs. We are launching Eat Clean, Eat Simple to inspire educated label reading, providing clarity and context along the way, so people can understand the importance of eating real, wholesome foods and how it affects your health," said Gavris.

Key Survey Results

People don't always understand what's in their food.

  • Real stat: Despite 87 percent of respondents stating that clean food products are important to them, 57 percent of these respondents report having purchased a leading macaroni and cheese product that is filled with preservatives and additives in the past two years.
  • Real food for thought: Carry a cheat sheet – which can be found on www.goodfoodmadesimple.com/eatclean – in your wallet to further educate yourself on unacceptable ingredients.

It's simply expected that preservatives and additives are in our food.

  • Real stat: Sadly, 50 percent of respondents say they would expect to find additives and/or preservatives – such as Calcium Carbonate, Guar Gum, Caramel Color and Vitamin A Palmitate – in instant oatmeal.
  • Real food for thought: Next time you purchase this common breakfast food, look for options that only contain recognizable ingredients.

People need to make time to learn what ingredients mean for their health.

  • Real stat: 41 percent of people say they only sometimes read ingredient lists because they don't have time. Just over one in five say it's because they don't understand most of the ingredients.
  • Real food for thought: You might be rushed and you might be tongue-tied, but that's no excuse for not understanding what you are putting in your body. Look for foods with ingredients you understand and trust.

Studies have shown that even a small amount of trans fat can result in an increased risk of coronary heart disease.

  • Real fact: When asked if they would buy a product with trans fats, only 11 percent of people say never and 34 percent say sometimes.
  • Real food for thought: Know your fats! Even if you are making foods at home you could be adding ingredients that include trans fats. Over time, trans fats clog your arteries and can harm your health.

Starting today, people can visit GoodFoodMadeSimple.com/EatClean to learn more about ingredients found in packaged foods, dispel common food myths and download a "Top 10 List of Ingredients to Avoid." Consumers can also participate in a brief ingredients quiz to receive coupons and a chance to win a "Clean Supermarket Sweep" – a grocery-shopping spree with a food expert to guide label reading and clean food purchasing.

About Good Food Made Simple
Good Food Made Simple is a national, all-natural packaged food company out of Boston, MA that vets all ingredients to meet a strict criteria of no artificial preservatives, no hydrogenated oils (a source of trans fat), and no artificial ingredients (including colors, flavors and sweeteners). Good Food Made Simple products are made with all-natural ingredients packed into quick, convenient and delicious meals. For more information go to GoodFoodMadeSimple.com, Facebook.com/GoodFoodMadeSimple, or follow @GFMSimple on Twitter.

SOURCE Good Food Made Simple

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
WSM International is launching a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. This is the first independent services company to create a dedicated practice to help organizations looking to transition to the DevOps model. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of ...
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things...
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Hosted PaaS providers have given independent developers and startups huge advantages in efficiency and reduced time-to-market over their more process-bound counterparts in enterprises. Software frameworks are now available that allow enterprise IT departments to provide these same advantages for developers in their own organization. In his workshop session at DevOps Summit, Troy Topnik, ActiveState’s Technical Product Manager, will show how on-prem or cloud-hosted Private PaaS can enable organ...
DevOps tasked with driving success in the cloud need a solution to efficiently leverage multiple clouds while avoiding cloud lock-in. Flexiant today announces the commercial availability of Flexiant Concerto. With Flexiant Concerto, DevOps have cloud freedom to automate the build, deployment and operations of applications consistently across multiple clouds. Concerto is available through four disruptive pricing models aimed to deliver multi-cloud at a price point everyone can afford.
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting we...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Are your applications getting in the way of your business strategy? It’s time to rethink your IT approach. In his session at 16th Cloud Expo, Madhukar Kumar, Vice President, Product Management at Liaison Technologies, will discuss a new data-centric approach to IT that allows your data, not applications, to inform business strategy. By moving away from an application-centric IT model where data integration and analysis are subservient to the constraints of applications, your organization will b...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...