SYS-CON MEDIA Authors: Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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HICKIES to preview first upcoming lines since Kickstarter Launch at Project Sole in NY

NEW YORK, Jan. 15, 2014 /PRNewswire/ -- HICKIES announces retail news at Project, contemporary menswear trade show

HICKIES, the elastic lacing system which launched in 2012 via Kickstarter has chosen Project NYC to introduce upcoming lines for Spring/Summer 2014.

HICKIES are attending their first ever fashion trade show, with the plans to debut their upcoming lines for Spring/Summer 2014. Project is the premier menswear fashion tradeshow taking place in both New York and Vegas in affiliation with Magic Market Week.

HICKIES, the elastic lacing system which turns every shoe into a slip on with it's innovative no-tie laces is proud to release the new upcoming lines in response to overwhelming customer feedback and partnerships with the fashion blogging community. New additions to the existing collection of 17 combinations will soon include new colors and combinations. HICKIES is also proud to announce an upcoming line of limited edition packs made to celebrate your favorite national soccer teams just in time for the big events in June.

The new additions to the line position further position HICKIES as one of the top athletic fashion accessories currently on the market now available in 13 different countries.

Gaston Frydlewski, Founder explains: "We hope our enhanced positioning with the fashion community along with the upcoming launch of our new lines at Project NYC will continue the rapid growth of HICKIES. It's a great way to start the year - we've gone from being a Kickstarter campaign to shipping more than a million packs, launching a 2nd generation improved material, retailing in 13 different countries, and now growing out current line of products. We are confident 2014 is going to be a big year for HICKIES."

Where to find HICKIES at PROJECT 2014

Project Sole: Tuesday, January 21st-23rd, 9am-6pm daily Booth #10011 at Pier 94, 55th Street @ 12th Ave., New York City

ABOUT HICKIES http://www.hickies.com/

HICKIES markets an elastic lacing system that turns any sneaker into a slip-on. Sold in 16 color combination, the product also allows users to customize their footwear. In less than one year, the company has grown from concept to a multi-national brand with operations and sales on four continents and half a million packs sold within the first year.

For More Information please contact Melissa Howey,1-512-925-0525, [email protected]

SOURCE HICKIES

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