SYS-CON MEDIA Authors: Andy Thurai, Liz McMillan, Kevin Benedict, Zakia Bouachraoui, Elizabeth White

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Sentiment Analysis & Big Data Solutions From IT Researches ltd

LONDON, January 15, 2014 /PRNewswire/ --


Sentiment analysis that delivers more than just positive or negative valuations with built-in sentiment scoring, topic identification and categorisation.

The purpose of this service is to extract opinions from text. An opinion represents the subject an author is writing about and a sentiment score that classifies how positively or negatively the author feels towards that subject. Deep Linguistic Analysis is used to identify the subject the author is discussing. This can be:

an entity (brand/ person/product/place...
a concept (like "global warming", "public policies" or "financial crisis").

The sentiment analysis service will also break the opinion down to detect exactly which features or attributes or elements of the subject are being discussed. For a product this could be the main components or accessories as for example, the "screen" in "the screen of the Galaxy Tab" or the "case" in "my new iPad case". For a person this could be the activities or attitudes associated with them. For a place it could be the specific buildings or institutions located there.

When combined with our categorisation service these features or attributes can be used to place the opinion in a category taken from a taxonomy. This provides a powerful way to structure a set of texts according to what topics people are discussing and how they feel about those topics.

Sentiment scores are also based on Deep Linguistic Analysis. The more intense the feelings of the author about the subject, the higher or lower the score. To achieve this, the analysis detects linguistic features such as the strength of the vocabulary or the use of intensifiers like "really", "very" or "extremely". So a comment like "Installing software on this machine is painful!" will be scored as less negative than "Installing software on this machine is really very painful indeed!"

Deep Linguistic Analysis accurately handles complex issues like negation: "the new Nikon is really not bad at all".

The service handles complex linguistic issues that play a major role in sentiment analysis, such as negation or comparative sentences. Deep Linguistic Analysis automatically handles this type of phenomena capturing the difference between opinions like:

The team at IT Researches constitutes some elite, diligent and proficient members, who have vast global experience and proven track records. The company is laced with an army of brilliant full time IT professionals to take every project as a challenge and endeavor hard to make it a success.
They have a resource of the finest IT professionals, who produce superior software to suit client's requirement and help them to meet their goals. Our culture boasts of passionate, innovative and meticulous professionals, who share the same vision as ours to help various businesses, institutions and corporate sectors. Our management staff is characterized by a uniquely strong combination of knowledge and experience.


IT Researches ltd is an information technology & computer research company offering a wide variety of IT services specially AI and Research Based Services for companies worldwide .It was founded in the UK and is based in London with its centers situated in different countries around the world
IT Researches is a high spirited IT services company enterprising to offer distinctive IT services and solutions to its global clients. As a client centered and quality conscious IT company, we offer a wide spectrum of IT services and solutions to help our clients meeting their business needs on time and within cost-effective parameters.

IT Researches also offers a wide variety of other artificial intelligence services including:


http://www.itresearches.com

http://www.itresearches.co.uk

http://www.linkedin.com/company/it-researches-ltd

https://www.facebook.com/ITResearches

https://twitter.com/itresearches

Download Brochure

Mr Nick Robinson
145-157 St John Street
London, England EC1V 4PW
United Kingdom
+44-(0)20-8242-1717


SOURCE IT Researches ltd

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