SYS-CON MEDIA Authors: Roger Strukhoff, Pat Romanski, Elizabeth White, Glenn Rossman, Cynthia Dunlop

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PerfTech Upgrades Its Growing Roster Of Internet Providers To Smart Bulletins; In-Browser Messaging Gets Personal For 15M Subscribers

SAN ANTONIO, Jan. 15, 2014 /PRNewswire/ -- To kick off the new year, PerfTech Inc., who supplies the leading in-browser, subscriber communications solution to Internet Service Providers (ISPs), completed upgrading its entire roster of customers to the newest customization features of its Bulletin System messaging platform, featuring Smart Bulletins™.  PerfTech's roster includes half of the top ten U.S. cable Internet providers, as well as other cable and telecom providers in the U.S., Canada, the Caribbean, and Europe.  In addition to PerfTech's adding new customers in 2013, several large, existing customers ordered system expansions to accommodate growth and acquisitions, while upgrading software and hardware.  

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Smart Bulletins give ISPs a higher level of interaction with subscribers, make customer support easier, and improve subscriber response.  They let the provider deliver a detailed, personalized message with options for follow-on actions, while respecting personal preferences previously indicated.  Typically, ISPs use Smart Bulletins to give subscribers a heads up regarding some aspect of their service, whether it relates to individual data usage, specific equipment they use, or a tailored promotion.  Smart Bulletins know who the subscriber is, details of their service plan, opt-out/in preferences, and other information derived from interactive responses and/or back-office applications.  Automated bulletins are personalized dynamically, thanks to interaction with the product's extensive, internal database.  A Smart Bulletin also knows when it has displayed on the screen, all interactions that have resulted, and when it should display a reminder or a sequential message, if at all.  "When subscribers receive generic alerts that may or may not pertain to them, and that keep popping up over and over, they become annoyed," stated Jane Christ, PerfTech Sales V.P.  "Subscribers are left with a negative perception of the ISP's service.  With Smart Bulletins, this doesn't happen.  The customized message is always relevant, respects subscriber preferences, and has been well received by ISP customers and subscribers alike."

ABOUT PERFTECH
PerfTech enables ISPs to forge a responsive relationship with their subscribers through proactive communications.  The company's patented Bulletin System allows ISPs to deliver interactive, time-critical messages directly to targeted subscribers' browsers on any device, in wired, wireless, or mobile environments.  Privately held, PerfTech is headquartered in San Antonio, Texas.  For more information, go to www.perftech.com

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