|By PR Newswire||
|January 16, 2014 11:24 AM EST||
PURCHASE, N.Y. and KNOXVILLE, Tenn., Jan. 16, 2014 /PRNewswire/ -- As an official sponsor of the 2014 Academy Awards, Pepsi announced today it is giving guests of selected Regal Hollywood Theatres the exclusive chance to "Sip Like a Star" and be part of Hollywood's biggest night.
Running from Friday, Jan. 17 through Friday, Feb. 14, moviegoers can purchase any Pepsi fountain beverage, including Diet Pepsi, Mountain Dew and Sierra Mist, at one of Regal's participating Hollywood Theatres and text the word "MOVIES" to the number on the cup sleeve for the chance to win amazing prizes. The top prize will send one lucky winner and their guest to Los Angeles for a once-in-a-lifetime Oscars'® experience that first includes Red Carpet seating during the arrivals and then two tickets to InStyle's Viewing Party. Roundtrip airfare, car service, a three-night stay in a luxury hotel and spending money to purchase a new outfit are also included. Other prizes include a Regal Cinemas gift card, free popcorn or Pepsi fountain drink at any participating Regal Hollywood Theatre. Full contest rules, details and a list of participating theatres can be found at www.PepsiSipLikeAStar.com.
"Pepsi is always on the pulse of pop culture and entertainment, bringing consumers unique experiences to be part of the action," said PepsiCo Foodservice Chief Marketing Officer Roberto Rios. "We're excited to partner with selected Regal Hollywood Theatres on the 'Sip Like a Star' campaign to bring together their guests' passion for movies and Pepsi's special access to the Oscars."
"We love Oscar season as much as our customers do and can't wait to give them the chance to win great prizes through Pepsi's 'Sip Like a Star' contest," said Regal Entertainment Group Chief Purchasing Officer Robert J. Del Moro. "Just in time to celebrate this year's Academy Award nominees, this promotion is exclusive to participating Regal Hollywood Theatres' guests. This is a fun, easy way for our moviegoers to get in the spirit of the Oscars."
Academy Awards for outstanding film achievements of 2013 will be presented on Oscar® Sunday, March 2, 2014, at the Dolby Theatre® at Hollywood & Highland Center® and televised live on the ABC Television Network.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
About Regal Entertainment Group
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,394 screens in 580 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of December 26, 2013. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.
Video with caption: "Promotional spot playing at selected Regal Hollywood Theatres featuring Sofia Vergara for Pepsi's 'Sip Like a Star' campaign." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-MM47809-20140116-01.mp4
Image with caption: "Pepsi gives guests of selected Regal Hollywood Theatres the chance to win a once-in-a-lifetime Oscars experience through the 'Sip Like a Star' promotion." Image available at: http://photos.prnewswire.com/prnh/20140116/MM47809