|By PR Newswire||
|January 16, 2014 11:30 AM EST||
NEW YORK, Jan. 16, 2014 /PRNewswire/ -- Tracx, the leading social enterprise platform that enables brands to manage, optimize and monetize their business, announced today its plans to broaden coverage of popular social media websites in key regions around the world.
According to a recent eMarketer report, "nearly one in four people worldwide will use social networks in 2013. The number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion this year, an 18% increase. By 2017, the global social network audience will total 2.55 billion." Of this, emerging markets are estimated to see the fastest growth.
"The explosive adoption and growth in the use of social media around the world is changing the game for our enterprise customers," said Adi Kleiman, Head of Product at Tracx. "To continue to meet the dynamic needs of our global enterprise clients, it's important to evolve Tracx to cover the most popular regional social networks around the globe that are most important to them."
Today, Tracx covers over 150 million sources, including the most popular social networks (Facebook, Twitter, LinkedIn, YouTube and Google+), news sites, blogs, forums, opinion & review, and retail sites. This broad coverage of consumers' online conversations, coupled with Tracx's advanced social intelligence capabilities, enable its global clients to better understand and service their customers, and make better-informed business decisions.
Tracx is expanding its coverage of popular social media sites in Russia, China, and Brazil, with more planned throughout 2014.
Tracx is the next generation social enterprise platform that empowers brands to manage, monetize, and optimize their business. The technology refines and analyzes masses of data across all social channels, providing deep insights into customer, competitor, and influencer behaviors. It delivers the most relevant, high impact audiences and conversations by capturing a 360-degree view of activity around a brand, product, or ecosystem. With Tracx, businesses obtain geographic, demographic, and psychographic insights to identify and target influencers, improve planning, enhance monitoring, and effectively focus engagement. Headquartered in New York City with offices in Tel Aviv and London, Tracx has more than 350 customers worldwide.
 eMarketer, "Social Networking Reaches Nearly One in Four Around the World", June 2013
 eMarketer, "Emerging Markets Lead World in Social Networking Growth", August 2012