SYS-CON MEDIA Authors: Jim Kaskade, Yeshim Deniz, Elizabeth White, Greg Ness, Sean Houghton

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Sprint Customers Among First in the U.S. to Get Their Hands on the World’s First Curved, Flexible Smartphone, LG G Flex

Sprint (NYSE: S) customers are about to become the first to experience the peak data speeds of up to 60Mbps on the world’s first curved, flexible1 smartphone, LG G Flex. Unique to Sprint, G Flex will take advantage of Sprint Spark™2, enhanced LTE that supports a new generation of online gaming, virtual reality, advanced cloud services and other applications requiring high bandwidth. The benefits of Sprint Spark coupled with LG G Flex’s innovative curved display and curved battery means Sprint customers will enjoy a more immersive and long-lasting viewing experience.

Sprint and LG announced today that G Flex will be available on Friday, Jan. 31, in Sprint sales channels, including Business Sales, Telesales (1-800-SPRINT1) and Web Sales for $299.99 with a new two-year service agreement (excludes taxes and surcharges). It will arrive in Sprint stores on Friday, Feb. 7. New and existing customers can preorder G Flex beginning today at sprint.com/lggflex. All consumers who take advantage of the online preorder (Jan. 16–31) will receive a free Quickwindow Folio Case ($59.99 value) with the G Flex device.

“Continuing to raise the bar in innovation, we are thrilled to once again team up with LG to bring a top-of-the-line device to our customers,” said David Owens, vice president of product, Sprint. “LG G Flex combines everything in a single device and provides Sprint customers curved ergonomic comfort and a cinematic viewing experience that will make movie buffs rejoice. With the multitude of Android™ apps available for download, LG G Flex with Sprint Spark, combined with Sprint’s new Sprint Framily Plan, make an ideal pair for today’s multimedia, multitasking lifestyles.”

“A world’s first with its unique curved display and battery, G Flex proves LG is at the forefront of mobile innovation,” stated Morris Lee, senior vice president and head of North American sales and marketing, LG Mobile Communications Company. “We are pleased to offer this cutting-edge device to Sprint customers along with a suite of features that provide an amazing user experience – from Knock to the convenient rear key button and powerful multitasking apps like Dual Window, Quick Theater™ and QSlide Function; LG G Flex validates our commitment to purposeful innovation.”

The shape of innovation, LG G Flex’s curved, 6-inch HD display helps reduce glare and provides a more cinematic viewing experience. Comfort for the consumer being top of mind, LG G Flex offers great ergonomics, fitting comfortably in one’s back pocket or jacket while its unique design also reduces the distance between the microphone and the mouth when the phone is held up against the ear, for an outstanding sound and voice experience. Finally, LG G Flex comes equipped with a long-lasting 3,500mAh battery, delivering up to 29 hours of talk time.

Key features of LG G Flex:

  • Display: 6-inch, HD (1280x720), curved P-OLED (Real RGB)
  • Battery: 3,500mAh (embedded) lithium ion with up to 29 hours of talk time
  • Processor: 2.26GHz Qualcomm® Snapdragon™ 800 processor with quad-core Krait CPU
  • Camera: 13-megapixel rear-facing, 2.1-megapixel front-facing
  • Memory: 2GB RAM, 32GB eMMC ROM
  • Convenient Rear Key provides outstanding grip and ergonomics
  • Dual Window divides the screen into two separate applications for better multitasking
  • QuickTheater offers fast access to photos, videos and YouTube™
  • Operating system: Android 4.2.2, Jelly Bean
  • Size: 160.5 x 81.6 x 7.9-8.7 mm (6.3 x 3.2 x 0.35 inches)
  • Weight: 177 grams (6.24 ounces)

Customers who purchase G Flex at a Sprint Store on or after Feb. 7 will also have the option of the Sprint Easy Pay for Phones program, which allows them to pay for the phone in 24 monthly payments. With Sprint Easy Pay, eligible customers can purchase G Flex with a down payment of $149.99 (plus tax) and 23 easy payments of $20.84 and a final payment of $20.68.

Additionally, customers who purchase G Flex at a Sprint Store on or after Feb. 7 can select the new Sprint Framily Plan – a revolutionary pricing program that lets consumers decide who they consider family. The Sprint Framily Plan is available to new and existing customers. The more people added to the group, up to 10 total, the greater the savings for everyone on the plan. And because each account can be billed separately, customers can choose who is in their group.

For one line of service, new Sprint customers pay $55 per month per line for unlimited talk, text and 1GB of data. For each additional new Sprint customer who joins the Framily group, the cost per person goes down $5 a month up to a maximum monthly discount of $30 per line. Build a group of at least seven people and everyone gets unlimited talk, text and 1GB of data for $25 per month per line (pricing excludes taxes and surcharges). All members of the group can customize their plan to meet their unique needs. For only $20 per month per line, Framily members can buy up to unlimited data plus get a new phone every year. Plan members can share the savings, without the hassle of sharing a bill. Unlimited features are while on the Sprint network.

Sprint Spark is currently available in 11 cities: Austin, Texas, Chicago, Dallas, Fort Lauderdale, Fla., Fort Worth, Texas, Houston, Los Angeles, Miami, New York, San Antonio, Texas and Tampa, Fla. Sprint plans to deploy Sprint Spark in about 100 of America’s largest cities during the next three years. By the end of this year, 100 million Americans are expected to have Sprint Spark coverage.

For details on Sprint’s 4G LTE rebuild and rollout, go to www.sprint.com/network. For 4G LTE maps, visit www.sprint.com/coverage. Customers, consumers and members of the media are encouraged to check back regularly as all maps will be updated and revised as the network’s coverage expands.

About Sprint

Sprint (NYSE:S) offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint served more than 54 million customers at the end of the third quarter of 2013 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint as the most improved company in customer satisfaction, across all 47 industries, during the last five years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative mobile phones, home entertainment products, home appliances, and air conditioning systems and energy solutions, all under LG’s “Life’s Good” marketing theme. LG Electronics is a 2013 ENERGY STAR® Partner of the Year. For more information, please visit www.lg.com.

1The flexibility of this product is limited. This phone may be bent flat up to 180 degrees for a limited period of time only. Do not bend inward or twist.

2Sprint Spark enhanced LTE not available everywhere.

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