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SYS-CON MEDIA Authors: Ian Goldsmith, Ed Featherston, Elizabeth White, Pat Romanski, Liz McMillan

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Bomgar Wins Advocate Marketing Program and Marketer of the Year Awards

Bomgar, the leader in enterprise remote support solutions, today announced it’s won the Advocate Marketing Program of the Year and Advocate Marketer of the Year awards in the first annual Best Advocate Marketing Awards, presented by Influitive. The Best Advocate Marketing Awards, also known as the BAMMIES, recognize B2B companies employing advocate marketing campaigns to capture the enthusiasm of their customers, partners, and fans, and turn it into a powerful force for igniting business growth.

The Advocate Marketing Program of the Year Award celebrates the best overall advocate marketing strategy, tactics and results that has delivered measureable value through inspiring and flawless execution. Hundreds of Bomgar customers and fans voted in this People’s Choice award to drive Bomgar to the top spot. The Bomgar remote support solution is used by tech support organizations at more than 8,000 companies, enabling them to access, troubleshoot and fix remote computers and mobile devices.

Liz Richardson, Bomgar’s social media manager, was also recognized as Advocate Marketer of the Year. This award goes to an individual who is the driving force behind their company’s advocacy program who demonstrates not only an understanding for how advocacy can benefit the business, but the leadership necessary to bring their vision to life.

“It’s an honor to receive both of these awards,” said Richardson. “On behalf of Bomgar, I want to thank all of our customers for being so excited about and supportive of our solutions. We are truly blessed to have passionate customers who love to talk about how Bomgar makes their jobs easier and recommend us to their peers. When our customers are happy and willing to advocate for us, then we know we’re doing something right. Thanks to all of our great customers and followers for helping us achieve this award, and thanks to Influitive for making advocate marketing fun and rewarding.”

“B2B buyers are tuning out traditional marketing and sales messages in favor of advice from knowledgeable peers and colleagues. Innovative marketers like Bomgar’s Liz Richardson are embracing this trend and create incredibly powerful advocate marketing programs that connect passionate customers directly with buyers to drive demand and revenue,” said Mark Organ, Founder and CEO of Influitive.

Bomgar was honored along with the other Best Advocate Marketing Award winners during an exclusive awards ceremony and dinner in San Francisco on Jan. 16, 2014.

About Bomgar

Bomgar provides remote support solutions for easily and securely supporting computing systems and mobile devices. The company’s appliance-based products help organizations improve tech support efficiency and performance by enabling them to securely support nearly any device or system, anywhere in the world — including Windows, Mac, Linux, iOS, Android, BlackBerry and more. More than 8,000 organizations across 65 countries have deployed Bomgar to rapidly improve customer satisfaction while dramatically reducing costs. Bomgar is privately held with offices in Jackson, Atlanta, Washington D.C., Paris, London and Singapore. You can find Bomgar on the web at www.bomgar.com, or on Facebook, Twitter, LinkedIn and Google+.

About The BAMMIES

The Best Advocate Marketing Awards (BAMMIES for short) are designed recognize the amazing achievements that are being made by forward-thinking B2B marketing leaders who put fans, advocates and evangelists at the heart of their marketing programs. Held annually, the BAMMIES showcase the most innovative and effective advocate marketing campaigns happening now, and serve as a source of inspiration for all who work in the ever-changing world of B2B marketing. The BAMMIES are produced by Influitive, the advocate marketing experts. For more information about The BAMMIES, visit www.influitive.com/bammies.

About Influitive

Influitive, the advocate marketing experts, is based in Toronto with offices in Palo Alto and Boston. Today’s buyers are increasingly leveraging their peers’ opinions and Influitive helps marketers tap into this force with its innovative AdvocateHub platform and Maven mobile app. By capturing the enthusiasm of their best customers, followers and evangelists, marketers gain direct support for their sales and marketing programs. From social media reviews and customer referrals to case studies and references, passionate advocate help support all stages of the buying cycle. Influitive’s customers include some of most successful and fastest-growing business-to-business software and technology firms in the world. To learn how to get your advocates working with you, please visit www.influitive.com.

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