|By PR Newswire||
|January 17, 2014 09:05 AM EST||
NEW YORK, Jan. 17, 2014 /PRNewswire/ -- Peter Thomas Roth today announced actress Kelly Rutherford as the global spokesmodel for the brand in the national ad campaigns. Kelly's appointment as spokesmodel marks the first-ever celebrity endorsement for the skin care brand. In her role, Ms. Rutherford will appear in a year-long print ad campaign, kicking off the back cover in the February issue of Good Housekeeping.
"Kelly is a perfect fit because she's like so many Peter Thomas Roth customers: an active, creative professional and mother of two with great style and an eye for perfection," stated Peter Thomas Roth, the namesake and founder of the skin care and clinical cosmetics brand. "Our customers have come to know me as the face of our brand, but since most of our national ads have a female model in them, bringing Kelly on in the ads is a beautiful and glamorous way to spice things up and allows us to be even more aspirational."
"I have long admired and used the Peter Thomas Roth brand. As a skin care devotee, it was very important to me that any beauty collaboration I do be an authentic one," added Ms. Rutherford. "I appreciate the brand's results driven philosophy and targeted approach to beauty. Whether it's breakouts, brown spots, wrinkles or redness, PTR has a solution."
An accomplished actress, Ms. Rutherford is best-known to television audiences as Lily van der Woodsen, on the hit show Gossip Girl. Kelly played the sophisticated and fashionable matriarch on the Upper East Side of Manhattan for 6 seasons. Kelly is also known for her former roles in television shows Melrose Place, Homefront, and E-Ring.
Based in New York City, Ms. Rutherford is an avid environmentalist who values an organic and green lifestyle for herself and her family. As the devoted single parent to Hermes and Helena, Ms. Rutherford is an advocate of multiple women's and children's charities including StepUp Women's Network, Healthy Child Healthy World, and she is currently a member of the Board of Directors of Free Arts.
About Peter Thomas Roth
The Peter Thomas Roth brand philosophy is simple: Breakthrough formulas. Astonishing results. Simply put, proven scientific research is incorporated into each product for a synergistic blend of cutting-edge actives, powerful antioxidants and nourishing botanicals. If it's on the label, it's in the bottle at a maximum level; medical grade quality at its ideal concentration. Because each product fulfills its promise, Peter Thomas Roth has developed a cult following of beauty insiders, celebrities and every day consumers who are committed to gorgeous skin.
SOURCE Peter Thomas Roth