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Natrel and ABC Life Literacy Canada Partner to Help Parents

Year Two of Family Literacy Fun Encourages All Family Members to Develop Literacy Skills

TORONTO, ON--(Marketwired - January 17, 2014) - ABC Life Literacy Canada, with support from Natrel, is pleased to announce the second edition of Family Literacy Fun, a collection of family learning activities. Natrel, a division of Agropur Cooperative, Canada's largest dairy co-op, partnered with ABC Life Literacy to create the Family Literacy Fun collection.

Family Literacy Fun offers parents a wide variety of ways to help develop children's literacy skills and engage them in learning while keeping their own skills sharp. Games, rhymes and songs are among the colourfully illustrated Family Literacy Fun activities, as well as crafts, sign language, recipes, book lists, and a selection of yoga exercises.

"Natrel is committed to helping parents help their children reach their full potential," said Stéphane Renauld, National Marketing Director at Natrel. "When children are engaged in learning at home, it has an enormous impact on how they function in the world as they grow older. Family Literacy Fun offers so many ways for children and parents to have fun learning and growing together."

"Spending time every day on learning activities builds the foundations for lifelong learning," said Gillian Mason, President of ABC Life Literacy Canada. "We are delighted to have the support of Natrel so we can offer Canadian families a terrific resource like Family Literacy Fun."

Family Literacy Fun was developed by ABC Life Literacy Canada in consultation with other literacy organizations including Community Literacy Ontario, La Fondation pour l'alphabétisation, and Centre for Family Literacy. The collection is available in English at www.FamilyLiteracyFun.ca and at www.LireEtJouerEnFamille.ca in French.

About ABC Life Literacy Canada

ABC Life Literacy Canada is a non-profit organization that inspires Canadians to increase their literacy skills. ABC Life Literacy Canada envisions a Canada where everyone has the skills they need to live a fully engaged life. For the latest news and information on adult literacy please visit www.abclifeliteracy.ca or stay connected with us through Twitter, Facebook and LinkedIn.

About Agropur Division Natrel
 
Founded in 1938, Agropur is a leader in the Canadian dairy industry. With sales of $3.7 billion, the Cooperative is a source of pride for its 3,348 dairy producer members and 6,300 employees. Agropur processes more than 3 billion litres of milk per year in its 31 plants across Canada and the United States. It markets an impressive line of products, including such well-known brands as Natrel, Québon, Oka, iögo, Sealtest, Farmers and Island Farms. For more information, please visit www.natrel.ca and www.agropur.com.

Heather Cosentino
Communications Specialist
ABC Life Literacy Canada
1-800-303-1004 x 127
hcosentino@abclifeliteracy.ca 

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