|By Business Wire||
|January 17, 2014 11:48 AM EST||
Biopharma Medical Multimedia (BMM), a specialty online medical publisher and education provider, today announced that it will leverage the Medikly OS, a fully-integrated digital marketing, engagement and behavioral analytics platform exclusively for the Life Sciences industry, to better understand the content interests and consumption behaviors of more than 90,000 oncology-focused healthcare professionals.
The specific needs & preferences of oncologists, including heavy interest in data and scientific research, make them particularly inclined to access content online and digitally engage with peers. “The challenge we’ve had to date has been not only gathering the right intelligence on our audience, but also having the ability to act upon the insights in a holistic, integrated manner. The Medikly OS’s behavioral analytics dashboards, coupled with platform’s email, social, mobile, and web capabilities, will now allow us to both understand and engage our customers across channels and devices,” explained Arun Sharma, CEO & Founder, BMM.
The Medikly OS, with its robust behavioral analytics engine and focus on real-time integrated multi-channel marketing, marks a huge shift in the marketing options available to the healthcare and life sciences industry. “We built Medikly to help healthcare organizations, companies and communities leverage the powerful marketing technologies that exist today to deliver the right information at the right time and through the right channel to their customers,” said Venkat Gullapalli, MD, Founder of Medikly. “Integrated marketing technologies have been elusive, particularly in our industry. We look forward to helping BMM better understand and target their audience and thereby, prove the value of our technology and others like it.”
“We will apply the tremendous insights gained through Medikly OS to drive content creation, distribution, community engagement and ultimately, profitability,” Sharma concluded.
ABOUT BIOPHARMA MEDICAL MULTIMEDIA (BMM)
BMM is a U.K.-based specialty medical and online publisher and educator that provides research, news, education, analysis and commentary for thousands of physicians, pharmaceutical, and biotechnology professionals around the world. BMM publishes a wide variety of media including articles, e-books, e-journals, audio- and video-casts, promotional demos, webinars and e-learning systems.
Medikly is pharma's first and only unified, cloud-based platform that helps brands better reach, engage, and understand physicians across multiple touchpoints. Medikly's platform goes beyond current technology solutions by delivering deeper content, interactive experiences, and a robust set of measurable and actionable big data analytics. For more information, visit www.medikly.com or email [email protected], and follow us on Twitter handle @medikly.