|By PR Newswire||
|January 17, 2014 11:50 AM EST||
BERLIN, January 17, 2014 /PRNewswire/ --
The market leader in international performance marketing announces over 130% growth and $60 million in revenue in 2013 making them the #1 fastest growing company in Germany in the performance marketing category.
glispa, the leading performance marketing platform for mobile and digital entertainment clients, saw record growth in 2013, with revenues and profits up by over 130%. In view of these results, glispa is now the fastest growing private company in the performance marketing sector in Germany. The company specialises in planning, launching and scaling global, multi-channel, performance based marketing campaigns for mobile and digital entertainment clients.
Delving deeper into the results, it is evident that glispa's specialisation in mobile and digital entertainment has paid off. The number of active campaigns has increased over three years by 350% to 4000, and the number of clients has doubled from 312 in February 2013 to 600 at the end of 2013. Gaming, which has been a significant category over the last couple of years, has grown 859% since 2010. glispa's clients have also enjoyed impressive results, with the company delivering more than 15 million installs and acquisitions monthly in 2013.
glispa uses its own technology to implement and manage campaigns, including WisdomKeeper, a unique, in-house system for campaign optimisation and tracking, which uses past campaign data to ensure maximum ROI for both mobile and digital entertainment clients. More propriety tools to further improve campaign effectiveness will be launched in 2014. With the help of new technology, the company will be able to offer even better reporting and campaign optimisation, with user retention and enhanced monetisation as the main aims.
In addition to new technical features, plans for 2014 include further expansion into emerging markets with a focus on the BRIC countries. After securing its position in Europe and North America, glispa has expanded its focus to other markets in recent months and seen a great deal of growth coming from the BRIC countries. In China, for example, glispa is already working with forty of the top fifty online companies.
Commenting on the 2013 results and future plans, Tim Nilsson, Managing Director of glispa, said, "2013 saw huge growth with very strong results for both us and our clients. With our newly planned technologies we are confident we will continue to deliver and retain a large critical mass of quality users through our global publisher network. Continued reinvestment into emerging mobile markets will be important for us to help our large German, American and Chinese advertisers secure a market leading position."
Founded 2008 and based in Berlin, glispa is the leading performance marketing platform for mobile and digital entertainment clients. glispa helps clients such as Baidu, Hasbro, Match.com, Deezer, ToysRus, Kayak and Mail.ru acquire new customers on a pay-for-performance basis in over 180 countries with its multi-channel approach, including affiliate, display, mobile, social and search marketing. The international company has over 100 employees from 35 countries.
For more information, visit http://www.glispa.com.